Open.Video Surges in Popularity As Creator-Owned Channels Emerges As YouTube Alternative

SAN DIEGO, Aug. 21, 2025 /PRNewswire/ -- Open.Video, a new video hosting platform that enables creators to operate YouTube-style channels on their own websites, is rapidly gaining adoption among content creators seeking greater control over their content, audience data, and revenue streams.

The platform addresses critical pain points in the creator economy by allowing creators to host searchable video content on their own domains while retaining 100% ownership of their subscriber lists and platform-generated revenue. Videos on Open.Video channels have risen in popularity due to the channels supplanting YouTube in search results. Even if users opt to maintain their YouTube channels, their Open.Video channel remains fully discoverable through Google, AI-Powered Search, and AI Answer Engines, with viewers staying on creators' branded sites rather than third-party platforms. This allows users to have a 'best of both worlds' combination of benefits while keeping their interests aligned with their growth needs.

"Open.Video resonates because creators finally have an alternative that gives more than it takes," said Tyler Bishop, CMO of Open.Video. "The excitement we're seeing proves that creators are ready to own their channels, audience relationships, and brand experience."

As YouTube creators face declining feed views and limited subscriber access, many are adopting Open.Video as their primary publishing platform. The solution offers complete customization capabilities, enabling creators to align their channels with their brand identity.

"My audience stays on my site now. They're more engaged, and I keep building my own brand," said Kent Rollins, an early adopter of the platform.

Emily Friend, another Open.Video user, noted: "I'm finally found through Google search. My recipes get discovered on my domain, not buried in an algorithm."

The platform's growth reflects broader trends toward creator independence and ownership in the digital economy, as content creators seek sustainable business models free from platform restrictions.

About Open.Video 
Open.Video lets creators host videos directly on their own websites—keeping full control of their content, audience, and brand experience.

SOURCE Open.Video