Operation Homefront Teams Up With Philips Consumer Lifestyle to Benefit Military Families

A Portion of the Proceeds from Sales of Norelco Products will be Donated to Operation Homefront

SAN ANTONIO , Nov. 3, 2011 /PRNewswire-USNewswire/  Operation Homefront, the non-profit that provides emergency financial and other assistance to military families and Wounded Warriors, this week announced a partnership with Philips Consumer Lifestyle. With the generosity of the company, Operation Homefront will receive a portion of the proceeds from the sale of  products in military exchanges beginning November 1 through December 31.  

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The partnership demonstrates America's continuing support to our military families, who may find themselves in financial crisis while loved ones are on duty overseas.  The campaign is expected to run through the holiday season and conclude at the end of the year.

"Operation Homefront is proud to work with a company that cares about our men and women in uniform and their families," said Jim Knotts, President and CEO of Operation Homefront.  "Military families still need our support, and with the help of Philips Consumer Lifestyle, we can continue to provide assistance to these families in their time of need."

"Our military has done so much for our country, and we are honored to give back to those who have fought for our freedom," said Kate Freeman, Senior National Account Manager.  "Working with Operation Homefront will help ensure that our contributions can do the most good for the most families that are in need of assistance—who all deserve our support."

Operation Homefront – which holds Charity Navigator's highest rating of four stars – provides emergency assistance to military families, including financial and food aid, auto repair and donation, home repair, and furniture and household item donations.  Operation Homefront Villages allow the families of wounded warriors to stay together during rehabilitation at military hospitals.  Operation Homefront also conducts morale and support programs for military spouses and children.  In 2010 alone, Operation Homefront was able to meet over 167,000 needs of military families, and were able to include 69 families of Wounded Warriors and their families in Operation Homefront Villages.

About Operation Homefront:  A national nonprofit, Operation Homefront leads more than 5000 volunteers across 25 chapters and has met more than 430,000 needs since 2002.  A four-star rated charity by watchdog Charity Navigator, nationally, 94 percent of total revenue donated to Operation Homefront goes to programs.  More information is available at www.OperationHomefront.net.

About Royal Philips Electronics:  Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people's lives through timely innovations. As a world leader in healthcare, lifestyle and lighting, Philips integrates technologies and design into people-centric solutions, based on fundamental customer insights and the brand promise of "sense and simplicity." Headquartered in the Netherlands, Philips employs over 120,000 employees with sales and services in more than 100 countries worldwide. With sales of EUR 22.3 billion in 2010, the company is a market leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as lifestyle products for personal well-being and pleasure with strong leadership positions in male shaving and grooming, portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

SOURCE Operation Homefront