Operative Announces Andrew Lazarus as Chief Financial Officer

NEW YORK, March 15, 2018 /PRNewswire/ -- Operative, the leader in advertising business management, announced today that the company has hired Andrew Lazarus as Chief Financial Officer. Lazarus brings more than 20 years of experience as a CFO for successful, high-growth software companies. Lazarus will be responsible for all financial activities of the global organization, which sells business management technology to the largest media companies in the world. He will join the executive team, and will work closely with the board and Francisco Partners to help the company deliver the next generation of open, configurable ad management solutions.

"Andy brings a wealth of experience growing SaaS companies that offer flexible, open software to large clients. He will focus on financial growth, investment and operational excellence as Operative continues to grow and help media companies configure their next generation advertising sales technology stack much like apps in an app store," said Lorne Brown, CEO at Operative. "We're excited to have Andy lead a financial strategy that will be scalable and profitable as our clients partner with Operative to deliver 'Premium as a Platform.'"

Throughout his career as a CFO, Andrew Lazarus has helped technology companies achieve significant growth. Lazarus has deep experience scaling global infrastructure, leveraging intellectual property, generating profitable growth and maximizing shareholder value through organic growth, investment and M&A. Before joining Operative, Lazarus was the Finance Director at BAE Systems - Applied Intelligence, a leading provider of cybersecurity and and enterprise fraud prevention software. At BAE, Lazarus help to lead the system and work process integration of several international business units while helping the company to adopt SaaS best practices.  Previously, Lazarus served as the CFO at Silver Sky and Genesys.  Earlier, he worked in investment banking, acting as lead underwriter of public and private equity and debt offerings and advisor to M&A activities. Lazarus has a BS in Accounting & Finance from Babson College and an MBA from NYU Stern School of Business.

The world's largest media companies are partnering with Operative to create media marketplaces using flexible technology that can scale across channels including digital direct, programmatic, linear TV and Advanced TV. Clients including Comcast, NBCU, The Washington Post and BuzzFeed rely on Operative as they focus on delivering efficiency and multichannel profitability during extreme upheaval in the market. Operative's suite of products is the foundation that empowers media companies to create best-in-class media sales for advertisers and to grow their business.

"Operative is perfectly positioned to capitalize on the shift to advanced TV and converged media buying and selling as they continue to grow their relationship with the world's largest media companies," said Andy Lazarus, CFO at Operative.  "I'm excited to work with such a dedicated and knowledgeable team as we take a leadership role in next-generation advertising technology."

About Operative
Operative delivers management solutions for premium media companies. The company is the partner of choice for over 300 of the world's top media brands, including NBCU, CBS, ABC, AT&T, STARZ, Star India, Seven Australia and Sky. No other software company brings a comparable depth of experience to create truly innovative, scalable software that performs across all platforms, revenue models, and business units. Operative has employees in 12 offices around the world and processes more than $40 billion in premium linear and digital advertising revenue. For more information, visit www.operative.com

SOURCE Operative

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