NEW YORK, Nov. 16, 2016 /PRNewswire/ -- OppenheimerFunds, a leading global asset manager, today announced alignment across its Marketing and Digital Distribution divisions to streamline the delivery of solutions and enhance the client experience. The firm recently made three key senior leadership appointments: two in Marketing and one in Distribution.
"By integrating our sales and marketing functions, we unify two important groups around a common goal – providing a world-class experience for our clients," said John McDonough, Head of Distribution and Marketing, OppenheimerFunds. "Marketing excellence is critical to realizing this goal and I firmly believe this is the way forward for our industry."
Over the past year, OppenheimerFunds has taken significant steps to underscore its commitment to a client centric approach, allocating resources in the most impactful way to reach intermediaries and investors. The firm expanded its offering to include robust active management and Smart Beta solutions and recently added ESG offerings to its ETF line up. The firm is also highly focused on innovation and enhancing its technology to provide timely, actionable insights for clients.
The newly aligned Marketing and Digital Distribution disciplines will be led by:
- Erik Schneberger, who has recently rejoined the firm as Head of Brand & Client Experience. He will be responsible for leading the firm's client-facing digital properties, Brand & Advertising, Design & Multimedia, Public Affairs, and Marketing Operations & Execution. Schneberger was most recently with Neuberger Berman, where he served as Global Head of Digital and Marketing Operations. Prior to his role with Neuberger Berman, Schneberger served as Head of Digital Strategy at OppenheimerFunds.
- Vince Grogan has been named Head of Integrated Marketing, which encompasses Broker Dealer, High Net Worth, Institutional, Retirement & Sub-Advised marketing efforts, as well as Content Strategy & Development. Previously, Grogan led Integrated Marketing for the High New Worth and Institutional channels. Prior to joining OppenheimerFunds, he served as VP, Head of Defined Contribution Marketing at Goldman Sachs.
- Eric Johnson has been named Head of Digital Distribution & Innovation. In this newly created role, Johnson will partner closely with the Integrated Marketing and Brand & Client Experience teams to help provide the vision and strategy for leveraging digital distribution channels to reach clients. He will also oversee the firm's CRM systems, field-facing mobile technology, and advanced distribution analytics. Previously Johnson served as National Sales Manager for Independent Broker Dealers.
Schneberger, Grogan and Johnson will report to McDonough.
"As intermediaries and investors become increasingly sophisticated in their use of technology across their lives and in their investing, we're delighted to have integrated our digital and marketing functions to meet their evolving needs," continued McDonough. "Erik, Vince and Eric have the experience and talent to lead us ahead in each of these specific areas, and will work seamlessly together on our clients' behalf."
OppenheimerFunds, a leader in global asset management, is dedicated to providing solutions for its partners and end investors. OppenheimerFunds, including its subsidiaries, manages more than $220 billion in assets for over 13 million shareholder accounts, including sub-accounts, as of October 31, 2016.
Founded in 1959, OppenheimerFunds is an asset manager with a history of providing innovative strategies to its investors. The firm's 15 investment management teams specialize in equity, fixed-income, alternative, multi-asset, and revenue-weighted-ETF strategies. OppenheimerFunds and its subsidiaries offer a broad array of products and services to clients, who range from endowments and sovereigns to financial advisors and individual investors. OppenheimerFunds and certain of its subsidiaries provide advisory services to the Oppenheimer family of funds, and OFI Global Asset Management offers solutions to institutions. For more information, visit oppenheimerfunds.com.
Shares of Oppenheimer funds are not deposits or obligations of any bank, are not guaranteed by any bank, are not insured by the FDIC or any other agency, and involve investment risks, including the possible loss of the principal amount invested.
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