OPPO Encourages Users to Find Moments Of Calm in 2023 with O Relax

USA - English

• Middle East - English
• Middle East - Arabic

• OPPO users get access to an exclusive app called O Relax that offers a peaceful sanctuary on their smartphone
• Packed with high-quality audio and customizable experiences, users can immerse themselves in a calming experience that boosts relaxation and relieves stress

DUBAI, UAE, Jan. 24, 2023 /PRNewswire/ -- The new year often brings resolutions that can add pressure to an already busy and demanding period. To help counter this and find pockets of peace, global technology brands OPPO urges users to also prioritize wellness.

Alongside a smarter and more secure operating experience with added personalisation, the ColorOS 12.1 on OPPO's Reno8 Pro 5G includes various features that satisfy users' needs including O Relax, an OPPO-exclusive application that allows users to experience moments of calm and tranquillity with their smartphone.

As another new year begins, it comes with pressure to overhaul and revamp oneself with daunting goals. To help manage those lofty resolutions, O Relax offers a massive selection of different audio files suitable for helping users create their own audio environment paradise, whether it's for help falling asleep, relaxing, or meditating. Ranging from soothing music tracks to ambient sounds of nature, the sounds enable users to clear the mind and reset focus in times they need an escape from surroundings. White noise is a crucial part of this offering, which is proven to block out distracting sounds and deliver those moments of calm.

As an industry leader in sound technology, with a rich history in audio production, OPPO knows the impact that sound can have on one's feelings and emotions, ever since it released its first MP3 player in 2005. That's what makes O Relax such an important feature, and why it's been built into ColorOS 12.1 available on the Reno8 Pro 5G.

One of O Relax's key features is Sounds of the City, which offers users high-quality ambience sounds recorded from daily occurrences across six iconic cities around the world including Reykjavik, Beijing, and Tokyo, perfect for people experiencing post-vacation blues. The feature presents lively sounds such as the hustle and bustle of a busy subway to calming and quiet sounds like the pitter-patter of rain on a windowsill enabling users to block out the chaos of life and immerse themselves in a calming experience.

Additionally, O Relax's deep breathing exercises and relaxation games are designed for users to feel calm. Through the combination of audio and haptic feedback, the games can help users to regulate their breathing, can calm and focus the mind through touch and response, or simply offer a more tactile, screen-free experience if preferred. Users can explore the fun games available to find calming and satisfying ways to fully unwind.

A new year often comes with new resolutions, goals, and dreams, but that often leads to unnecessary worry, pressure, or stress. Take a step back and prioritize personal wellbeing with OPPO's O Relax. Enjoy relaxing sounds and deep breathing exercises with the Reno8 Pro 5G that help relieve stress and sharpen focus.

About OPPO

OPPO is a leading global technology brand since 2004, dedicated to providing products that seamlessly combines art and innovative technology.

OPPO is on a mission to build a multiple-access smart device ecosystem for the era of intelligent connectivity. The smartphone devices have simply been a gateway for OPPO to deliver a diverse portfolio of smart and frontier technologies in hardware, software and system. In 2019, OPPO launched a 7 Billion US Dollars three-year investment plan in R&D to develop core technologies furthering design through technology.

OPPO is firmly pursuing the creation of the best technology products and technological artistry for global users. Based on the brand elements of leading, young and beautiful, OPPO dedicates to the mission of letting extraordinary users enjoy the beauty of technology.

For the last 10 years, OPPO has focused on manufacturing smartphones with camera capabilities that are second to none. OPPO launched the first mobile phone, the Smile Phone, in 2008, which marked the launch of the brand's epic journey in exploring and pioneering extraordinary technology. Over the years, OPPO has built a tradition of being number one, which became a reality through inventing the world's first rotating camera smartphone way back in 2013, launching the world's then thinnest smartphone in 2014, being the first to introduce 5X Zoom 'Periscope' camera technology and developing the first 5G commercial smartphone in Europe.

Today, OPPO was ranked as the number four smartphone brand globally. OPPO brings the aesthetics of technology to global consumers through the ColorOS system Experience, and Internet services like OPPO Cloud and OPPO+.

OPPO's business covers 60 countries and regions, with more than 40,000 dedicated employees to create a better life for customers around the world.

About OPPO MEA

OPPO started its journey in the Middle East and Africa (MEA) region in 2015 after setting up its regional office in Egypt. Following the immense success of the brand's sales centre in Cairo in the first year, OPPO accelerated its expansion plan across the MEA region and inaugurated its country operations in the UAE in 2019. Now OPPO is physically present in more than 14 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Kenya, Nigeria, South Africa and the Levant.

To empower its presence in the region in line with its product localisation strategy, OPPO further invested in MENA and set up its very own factory in Algeria in 2017, thus, becoming the first Chinese brand to build a manufacturing premise in North Africa. Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and has enacted positive change in every way possible through activating local community initiatives and humanitarian, and charity campaigns.

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SOURCE OPPO