OPPO's Commitment to Sustainability: Enhancing Product Durability and ESG Contribution

USA - English

• Middle East - English
• Middle East - Arabic

• OPPO is actively prioritizing product durability, eco-friendly design, and reduced e-waste through rigorous testing, technologies like the Battery Health Engine, and participation in industry ecology initiatives.
• The global technology is contributing significantly to ESG goals, aligning with its commitment to sustainability.

DUBAI, United Arab Emirates, Oct. 6, 2023 /PRNewswire/ -- In an era where environmental consciousness is paramount, consumers are increasingly valuing the longevity and eco-friendliness of their tech products. OPPO, the global technology innovator, not only recognizes this shift in consumer priorities but is actively enhancing product quality to ensure lasting durability while minimizing environmental impact. With an unwavering commitment to sustainability, OPPO is making impressive strides in contributing to Environmental, Social, and Governance (ESG) goals.

Sustainability is deeply ingrained in OPPO's corporate ethos. As the company strives to become a responsible global corporate citizen, it has been consistently releasing sustainability reports over the past three years, offering users a transparent look into its sustainable development initiatives. Upholding its brand mission, "Technology for Mankind, Kindness for the World," OPPO has undertaken a long-term commitment to virtuous innovations.

Elevating Product Quality for Sustainability
At the core of OPPO's sustainability strategy lies an unwavering commitment to product quality. In OPPO's QE reliability lab, products undergo rigorous testing that surpasses industry standards, aiming to provide impeccable durability. These tests simulate of years of use, replicating typical damage scenarios such as drops in harsh environments with extreme heat, humidity, or low temperatures, along with thorough evaluations of water resistance, wear resistance, and more.

Furthermore, the company has incorporated longevity into product design itself. OPPO's Battery Health Engine, since its debut in 2022, has been integrated into dozens of the brand's smartphones. This technology ensures that the battery maintains at least 80% of its capacity even after four years of use, significantly exceeding industry standards and resulting in a substantial reduction in e-waste.

Leading the Way in Industry Ecology
OPPO has taken proactive steps to promote industry ecology by joining initiatives like the Eco Rating Labeling Scheme. As one of the pioneers to join this scheme initiated by leading European mobile operators, OPPO is evaluated on five key environmental performance areas: durability, repairability, recyclability, and climate efficiency. This commitment to transparency and accountability sets a benchmark for the industry and reinforces OPPO's dedication to sustainable practices.

Green Packaging Initiatives
OPPO recognizes the urgency of reducing plastic usage and has made remarkable strides in adopting eco-friendly packaging materials. A notable example is the packaging for the Find N2 Flip, which is entirely paper-based and biodegradable, aligning seamlessly with OPPO's overarching environmental goals.

As consumers increasingly prioritize eco-conscious choices, OPPO's dedication to a sustainable future stands as a shining example. By actively bridging the gap between technology and environmental responsibility, OPPO not only sets a positive precedent but also contributes significantly to ESG goals.

About OPPO
OPPO is a leading global smart device brand. Since the launch of its first mobile phone - "Smiley Face" - in 2008, OPPO has been in relentless pursuit of the perfect synergy of aesthetic satisfaction and innovative technology. Today, OPPO provides a wide range of smart devices spearheaded by the Find and Reno series. Beyond devices, OPPO also provides its users with ColorOS operating system and internet services such as OPPO Cloud and OPPO+. OPPO has footprints in more than 60 countries and regions, with more than 40,000 employees dedicated to creating a better life for customers around the world.

About OPPO MEA
OPPO started its journey in the Middle East and Africa (MEA) region in 2015. Now OPPO is physically present in more than 13 markets across the region, including Egypt, Algeria, Tunisia, Morocco, Bahrain, Saudi Arabia, UAE, Oman, Kuwait, Qatar, Kenya, Nigeria, and South Africa.

Based on insights of local consumers in each country, OPPO has evolved the progress of product localisation, taking into consideration several perspectives towards each market, including product localisation, to further meet the core needs of users; marketing localisation, to better communicate with local young customers; and talent localisation, to understand local consumers further and provide an optimum customer service.

Within the last year, OPPO has started to adjust its product line in the Middle East region specifically. This has included the launch of its flagship OPPO Find X Series and the introduction of the OPPO Reno Series. OPPO will continue to evolve its local product line to offer more premium series to consumers in the region.

A forward-thinking international technology company, OPPO strives to be a sustainable company that contributes to a better world and have enacted positive change in every way possible through activating local community initiatives and humanitarian, charity campaigns.

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SOURCE OPPO