CHICAGO, Dec. 11, 2018 /PRNewswire/ -- Opternative, an eye healthcare technology company, announced today its new name, Visibly. The new company name fully embraces the solutions it offers the eye care industry and appropriately represents the broad scope of who it can serve.
"We understand that our previous company name, Opternative, carried a negative connotation in the eye care industry and positioned the brand as an existential threat to Optometrists," said Dr. Steven Lee, Founder and Chief Science Officer of Visibly. "This is why it was important for us to rebrand the company with a name that better represents the partnerships we're building with eye care providers and eyewear retailers in the industry."
The company involved many key stakeholders in the decision-making process for its new name through interviews with board members, industry experts, doctors, investors, and internal employees to ensure the new name, Visibly, reflects the audience the company serves today and plans to serve in the future.
"Our company believes that every human on earth deserves affordable access to eye care, wherever they are, all of the time," said Brent Rasmussen, Chief Executive Officer at Visibly. "Our new name Visibly represents this belief and inspires confidence within the industry to embrace positive change that will help more people see more clearly, more often."
Visibly, a Chicago-based eye healthcare technology company, founded in 2012, creates digital eye care technologies that help the world see better. Its online vision test allows patients to renew their prescription anywhere, anytime. Visibly has issued hundreds of thousands of prescriptions with a 99.6% satisfaction rate. It also offers eye care providers, eyewear retailers, and other organizations customizable software solutions to enable a better patient and consumer experience. To learn more about Visibly, visit www.govisibly.com.