Optilogic Secures New Investment to Transform Supply Chain Design

Led by MK Capital, New Funding Will Accelerate Further Research and Development of Optilogic's Cloud-Native SaaS Solution

ANN ARBOR, Mich., Jan. 31, 2023 /PRNewswire/ -- Supply chain design software innovator Optilogic has secured $13 million in financing, led by MK Capital, a venture capital firm focused on supporting innovative B2B software companies. The funding will allow Optilogic to help any enterprise with a physical supply chain get full visibility into the cost, service, and risk of different supply chain design scenarios. With this investment, Optilogic will continue to expand go-to-market programs in consumer goods, retail, logistics, manufacturing, and distribution industries, as well as further development of its Cosmic Frog supply chain design platform.

"Don Hicks and his founding team are pioneers in the field of supply chain design with unparalleled industry experience," said Mark Koulogeorge, managing partner at MK Capital. "By empowering organizations of all sizes and maturity levels to make smarter, faster supply chain decisions that consider risk, Optilogic is poised to transform the field of supply chain design and dramatically expand the addressable market."

Traditional supply chain design technologies have complex user interfaces, require costly capital and IT investment, and have lengthy implementation processes. Cosmic Frog, launched in November 2022, was purpose-built to be easy to use and implement. Its unique three-in-one design includes optimization, simulation, and risk engines. It can run even the largest models in a fraction of the time required by traditional design software, and automatically converts legacy supply chain design models.

In addition to major solution enhancements, Optilogic expanded its global research and development, customer success and executive leadership team. The company recently appointed Jennifer Randall as vice president of marketing and promoted Rebecca Janowiak to vice president of product management and Renee Thiesing to vice president of strategy and risk solutions.

"Optilogic is harnessing the most advanced technologies to drive a new and better way to design supply chains—by understanding and balancing cost considerations with service levels and systemic risk to predict the best, most resilient designs," said Optilogic CEO and Founder Donald A. Hicks. "This latest round of investment will help us on our mission to rethink and rebuild supply chains."

About MK Capital 

MK Capital is an early-stage lead investor in the software and cloud services industries. The firm's partners, who average more than 20 years of venture capital experience, actively partner with entrepreneurial management teams to build leading companies that accelerate the digital transformation of the world economy. MK Capital manages more than $300 million in capital and is actively seeking new investment opportunities. For more information, visit mkcapital.com.

About Optilogic

Optilogic was founded in 2018 and has now grown into a global software company with one of the most experienced teams in the industry. Optilogic's supply chain experts have over 185+ years of experience in the end-to-end supply chain. Together, we're empowering organizations to rethink supply chain design. By incorporating optimization, simulation, and risk into their strategy, businesses can have visibility into the cost, service and risk of different supply chain design scenarios. Optilogic's 100% SaaS solution reduces time to value with its next generation technology and intuitive, purpose built interface. Learn more about Optilogic's innovations at https://www.optilogic.com/product

Press Contact:

Jennifer Randall
218-341-1318
http://www.optilogic.com

SOURCE Optilogic