Optimizely Unveils Speaker Program and Customer Awards for Inaugural User Conference, OptiCon

Visionary leaders Rand Fishkin and Hiten Shah share insights with conference attendees; company recognizes customers for innovations in testing

Jan 30, 2014, 09:00 ET from Optimizely

SAN FRANCISCO, Jan. 30, 2014 /PRNewswire/ -- OptiCon, Optimizely's first user conference, takes place April 17, 2014 in San Francisco. With triple digit annual growth, the leading split testing and website optimization company in the world is creating a destination for optimization enthusiasts, testing evangelists, and web design experts to come together and learn from visionary leaders. The event will highlight game-changing Optimizely product innovations, showcase best practices in testing, and explore how turning data into action across different platforms is transforming e-commerce, travel, media and SaaS industries.

Lineup of keynote and panel speakers include:

Rand Fishkin, Wizard of MOZ - OptiCon 2014 keynote speaker
Hiten Shah, Co-founder, KISSmetrics
Darrell Benatar, CEO, UserTesting.com
Peter McLachlan, Chief Product Officer and Co-founder, Mobify
Krista Seiden, Analytics and Testing Lead PMM, Google
Kyle Rush, Head of Optimization, Optimizely

Optimizely Customers: Backcountry, Chrome Industries, Liftopia, Stella & Dot, DonorsChoose.org and more
Optimizely Partners: Analytics Pros, Blue Acorn, Brooks Bell, Clearhead, and Mixpanel

Optimizely co-founders Dan Siroker and Pete Koomen will share major product announcements during the opening keynote articulating Optimizely's vision for helping the world turn data into action. They'll be joined onstage by customers and partners that are breaking new ground in their respective industries through testing and data-driven insights.

"This just the beginning," said Dan Siroker, co-founder and CEO of Optimizely. "At OptiCon, we'll bring together the best minds in optimization to usher in a new era of turning data into action. In the last four years, we've aimed to delight our customers with the best possible experience and we can't wait to show them what's next."

Since launching in 2010, Optimizely has grown to serve 7,500+ customers globally. The company serves a broad spectrum of customers from small SaaS start-ups to large international enterprises, all of which share a core value of delivering the best online experience to their visitors.

Optimizely will also hold the first annual Opties Awards. The awards recognize and celebrate customers who create delightful online experiences for their own customers and empower their organizations to turn data into action. Interested customers can apply here: http://pages.optimizely.com/2014OptiesApplication.html

To learn more about OptiCon, register, and view updates to the speaking program, please visit: opticon.optimizely.com. Follow the Optimizely blog, twitter handle and hashtag #opticon2014 for the latest updates and giveaways.

About Optimizely 
Optimizely is the world's leading web optimization platform, providing A/B testing, multivariate testing, and website personalization for individuals and organizations with and without technical expertise. The platform's ease of use empowers organizations to conceive of and run experiments that help them make better data-driven decisions. With targeting and segmentation using powerful real-time data, Optimizely meets the diverse needs of any business looking to deliver unique web experiences to their visitors.

SOURCE Optimizely