TEL AVIV, Israel, Oct. 31, 2017 Optimove, the science-first relationship marketing hub, today released Optimove 6.0, introducing a new customer lifecycle stage to its product: the visitor. Users can now automate targeted marketing campaigns for new visitors as precisely as they can for customers who have already made a purchase.
Ninety-eight percent of people who visit a website never make a purchase. That means in today's ultra-competitive online retail market, marketers are spending valuable dollars following consumers around the internet and retargeting them with ads for items they will never buy.
Optimove 6.0 brings together web analytics from new visitors with look-alike data, machine learning and artificial intelligence from its retention ecosystem to accurately predict a customer's future spend before they make a purchase. Based on its predictions, Optimove segments site-viewers into micro categories and provides insights on which campaigns will be most likely to lead to conversion. Rather than go after everyone that visits their site, Marketers can use Optimove's findings and automation tool, Optibot, to precisely target only those in the 98 percent that are most likely to eventually convert.
"We've been highly focused on applying a scientific approach to relationship marketing, but realized that relationships start long before someone presses the buy button," said Pini Yakuel, co-founder and CEO of Optimove. "Most acquisition marketers are focused on bringing in as many leads as possible and then parsing from there. With Optimove 6.0 we are flipping the funnel -- taking post-purchase data and knowledge and utilizing it for smarter acquisition."
Optimove's new release closes the gap between the often siloed acquisition and retention teams, whose opposing goals of lowering cost per acquisition and achieving long term customers tend to clash. Unifying these functions reduces conflicts of interest between teams and eliminates the data loss that occurs when moving from one CRM to another.
With this release, Optimove is officially transitioning from a customer marketing platform to a relationship marketing platform -- with that relationship starting with the first website visit, or even before. The company predicts that after integrating the two lifecycle tools into a single CRM, marketers will see an average of 25 percent lift in conversion rates.
The new product was announced today at Optimove Connect. Named one of the Hottest Global Marketing Conferences Across the Globe, the company's annual relationship marketing conference brings together marketers from some of the world's most high profile companies, including GoDaddy, Deezer, Adore Me and Lucky Vitamin. This release also comes on the heels of Optimove being named to Gartner's Magic Quadrant for Digital Marketing Analytics.
Find more information on Optimove and how to get started with Optimove 6.0 here.
Optimove, the science-first relationship marketing hub, is used by over 250 customer-centric brands to drive their entire customer marketing operation. Optimove drives measurable growth by autonomously transforming customer data into actionable insights, which then power thoughtful customer communications, at scale. Smart marketers use Optimove to orchestrate highly effective personalized customer marketing which maximizes customer spend, engagement, retention and lifetime value. The company has offices in New York, London and Tel Aviv. Learn more at www.optimove.com.
Puneet Sandhu, Bateman Group