Optimum Amla Legend Announces Partnership with Tracee Ellis Ross
ABC's Black-ish Star and Beauty Guru will create content and collaborate on trends and product launches
01 Jul, 2015, 03:41 ET
NEW YORK, July 1, 2015 /PRNewswire/ -- Award winning actress Tracee Ellis Ross has partnered with Optimum Amla Legend, a leader in salon-quality hair products for multicultural women. Currently on ABC's Black-ish, Tracee Ellis Ross is known for her style sensibility, engaging humor and vibrant Instagram account. She will be lending her talents to create style content including interviews, hair tutorials, and more on Instagram, Facebook, and Twitter as well as participate in key brand activations and live events.
"I've worked closely with the Optimum Amla Legend brand in the past and my hair truly loves the products. Amla Legend keeps my hair hydrated and healthy-looking. No matter what hair style I choose, Amla Legend leaves my hair with so much movement and bounce. Hydration is the key to gorgeous hair," says Actress Tracee Ellis Ross. "I'm so excited to be part of their family and to help bring Legendary Amla style to the consumer."
"Tracee brings the many dimensions of our consumer to life. As a multicultural brand, Optimum Amla Legend's consumers come from varied backgrounds with varied hair textures, and we are excited to give her the resources and products she craves," says Nicole Fourgoux General Manager, Multicultural Beauty Division, L'Oréal USA. "We are delighted to be working together with Tracee to create meaningful and dynamic content in a way that only she can."
Optimum Amla Legend is a high-performance range of hair care products infused with Amla Oil from the legendary Indian superfruit, which is high in antioxidants, and renowned for its natural rejuvenating properties of intense nourishment and conditioning. Each product in the line is formulated with the perfect balance of ingredients for high salon-quality performance and results without weighing hair down. A brand catered to all textured hair types, Amla Legend is known to rejuvenate hair with supreme strength and legendary impeccable shine.
"Amla Legend is all about the Amla; this superfruit has been used for centuries by Indian women for hair as well as overall well-being. We are happy to have Tracee share this secret of healthy, stronger, more nourished hair and its multitude of uses," says Michelle Ryan Senior Vice President of Marketing, Multicultural Beauty Division, L'Oréal USA.
Follow @AmlaLegend on Facebook, Instagram and Twitter to stay up to date with all Tracee Ellis Ross exclusive Amla Legend content. #AmlaLOVESTracee, #AmlaOil, #LegendaryStyle, #AmlaLegend.
The L'Oréal USA Multicultural Beauty Division is a dynamic portfolio of brands dedicated to serving the growing multicultural market, including Dark and Lovely, Carol's Daughter as well as Optimum Amla Legend.
About Tracee Ellis Ross
Tracee Ellis Ross is the star of the new hit ABC comedy series "Black-ish". For her role, Ross recently won the 2015 NAACP Image Award for "Outstanding Actress in a Comedy Series". Ross is best known for starring on the hit sitcom "Girlfriends" which ran for eight seasons on The UPN/CW network and garnered her eight NAACP Image Award nominations including two wins in the category of "Outstanding Actress in a Comedy Series". Other credits include turns in "Love, Loss, and What I Wore" on stage in New York and LA; guest starring roles on ABC's "Private Practice," CBS' hit crime drama "CSI," and HBO's "LIFE Support" with Queen Latifah; and feature films "Hanging Up" with Jennifer Connelly and Marcia Gay Harden, and Tyler Perry's "Daddy's Little Girls". Outside of her film and television work, Ross is a dedicated and passionate motivational speaker who also boldly utilizes her digital platforms to engage the next generation of women. Through her social media and her official website (Traceeellisross.com), Ross inspires the soul, body and mind of her followers.
Michelle Pascal/Lauren Clements
Bratskeir & Company
Photo - http://photos.prnewswire.com/prnh/20150701/227617
SOURCE L'Oreal USA Multicultural Beauty Division
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