Oracle Data Cloud and Mobilewalla launch comprehensive mobile audience targeting solution for APAC marketers

REDWOOD SHORES, Calif. and SEATTLE, Feb. 9, 2017 /PRNewswire/ -- Oracle Data Cloud, the leading global Data as a Service (DaaS) solution, and Mobilewalla, a leader in mobile audience computation technology, today announced the launch of a robust mobile audience targeting solution for marketers in the Asia Pacific (APAC) region.

Mobilewalla's Audience APAC product is now available through Oracle's BlueKai Marketplace, offering more than 1,200 segments covering 400 million unique, targetable devices for deep mobile consumer intelligence.

News Facts

• The Mobilewalla Audience APAC data available through the BlueKai Marketplace includes more than 100 demographic, behavioral, and intent-based segments per country, enabling marketers to target more than 400 million devices in 13 countries.
• Countries with available data include: Australia, New Zealand, Indonesia, Malaysia, Singapore, Thailand, India, Philippines, Taiwan, Vietnam, Japan, South Korea and Hong Kong.
• The BlueKai Marketplace, part of the Oracle Data Cloud, is the world's largest audience data marketplace, allowing marketers to reach granular mobile audiences from the Oracle Data Cloud in APAC, North America, and Europe.

Quotes

• Rich Harris of Oracle Data Cloud: "Through our collaboration with Mobilewalla, we are expanding the scale and scope of our customers' targeting capabilities on mobile, particularly in the Asia Pacific region. We are excited to work with Mobilewalla to launch this robust APAC mobile audience targeting solution through the BlueKai Marketplace."
• "The world's best brands use the BlueKai Marketplace to power their audience-driven marketing campaigns," said Anindya Datta, Mobilewalla Co-founder and CEO. "We are thrilled and honored to work with Oracle Data Cloud to offer Mobilewalla Audience APAC to help our joint customers to better target mobile audiences in APAC and the world over."

About Oracle Data Cloud:
Oracle Data Cloud offers the leading global Data as a Service (DaaS) solution by bringing together the right data, science and technology to help customers connect more deeply with their customers. Oracle Data Cloud operates the world's largest audience data marketplace, with more than $3T in consumer transaction data, 5B global IDs, and 1,500+ data partners, and that data is integrated with more than 400 media and adtech partners. For more information and free data consultation, contact The Data Hotline at www.oracle.com/thedatahotline.

About Oracle
Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE: ORCL), visit oracle.com.

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Oracle and Java are registered trademarks of Oracle and/or its affiliates.

About Mobilewalla
Mobilewalla has pioneered audience measurement in mobileapps by applying groundbreaking data science techniques on the industry's largest volumetric database of mobile app data.

SOURCE Oracle

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