LAS VEGAS, April 26, 2017 /PRNewswire/ -- Modern Customer Experience 2017 -- To promote best practices and celebrate the accomplishments of modern marketers around the world, Oracle has announced the winners of the 2017 Markie Awards. Now in its 11th year, the Markie Awards recognize the top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversion and ROI. Past winners include notable companies such as Lenovo, Royal Philips, Cisco Systems, Dell, Inc. and Mobovida, LLC.
The 2017 Markie Awards featured 17 categories that reflect the evolving marketing landscape, including: Account-Based Marketing Team of the Year, Best Digital Marketing Ecosystem, Best Integrated Mobile Experience, Best Use of Data, Most Creative Marketing Campaign, and Modern Marketing Leader of the Year.
"The annual Markie Awards are our way to recognize and celebrate heroic marketing and the most prominent modern marketing success stories over the past year," said Laura Ipsen, senior vice president and general manager, Oracle Marketing Cloud. "This year's winners have gone above and beyond, fully leveraging the most innovative marketing technologies to create customer-centric campaigns that delivered outstanding results."
Winners of the 2017 Markie Awards are:
Account-Based Marketing Team of the Year: Covance Inc
Best Cross-Channel Marketing Program: Cisco Inc.
Best Digital Marketing Ecosystem: Juniper Networks
Best Email Marketing Campaign: Jetstar Airways
Best Emerging Company Marketing Campaign: National MI
Best Integrated Mobile Experience: Mountain America Credit Union
Best International Campaign: Tableau Software
Best Lead Management Program: Morningstar, Inc.
Best Overall Customer Experience: Avon
Best Social Campaign: TD Ameritrade Institutional
Best Testing and Optimization: Hilton Worldwide
Best Use of Data: Calçados Bibi
Best Use of Insights & ROI: Deltek
Modern Marketing Leader of the Year: Kenya Airways
Most Creative Marketing Campaign: Eaton
Rapid Transformation: FIS
People's Choice Award – Best Video Submission: Juniper Networks
The 2017 Markie Awards were presented on Tuesday, April 25th, during Modern Customer Experience 2017 Las Vegas, Nevada.
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