REDWOOD SHORES, Calif., Aug. 2, 2018 /PRNewswire/ -- Oracle today announced that it has been named a Leader in Gartner's 2018 Magic Quadrant for Mobile App Development Platforms1.This is the second consecutive year Oracle Mobile Cloud has been recognized as a Leader and further underscores the strength of Oracle's solution, which offers developers the latest emerging technologies to help build unified multi-channel applications.
As mobile user habits continue to evolve, enterprises are expanding efforts to reach audiences on a variety of platforms. According to Gartner, "55 percent of all organizations will have deployed (used in production) at least one additional app experience in addition to a mobile app by 2020"2. Additionally, the analyst firm predicts that "by 2021 at least one-third of enterprises will have deployed a multi-experience development platform to support mobile, web, conversational and augmented reality development"3. Using Oracle Mobile Cloud, businesses are able to create cohesive experiences across all platforms to engage key stakeholders on the most popular devices and platforms.
"Smartphone adoption continues to grow and mobile apps, while key to engaging customers, are beginning to give way to new technologies like conversational interfaces," said Suhas Uliyar, vice president, product management, Oracle. "The addition of services like Oracle's intelligent bots, which can readily build chatbots for customers, will be instrumental for digital transformation as businesses engage with audiences on new and emerging platforms."
According to Gartner, "Leaders have a strong combination of Ability to Execute and Completeness of Vision. In the MADP sector, this means that Leaders are not only good at cross-platform development, deployment and management across the full life cycle, but also demonstrate strong vision for multiexperience development support. A Leader must also have open architectures and support open standards, while showing a solid understanding of IT requirements, and scalable sales channels and partnerships. Leaders must provide platforms that are easy to purchase, program, deploy and upgrade, and which can connect to a range of systems of record and third-party cloud services."
Access a complimentary copy of Gartner's 2018 Magic Quadrant for Mobile App Development Platforms here.
Part of Oracle Cloud Platform, Oracle Mobile Cloud is a complete multi-channel platform managed by Oracle to help developers and enterprises engage intelligently and contextually with customers, business partners and employees through the end user's channel of choice. It offers no-code solutions and enables customers to deliver engaging, personalized digital experiences that will delight customers across multiple channels. Not only can customers engage via mobile and web channels, but now take advantage of the next leap in technology — artificial intelligence — for all platforms and intelligent bot services. In addition to providing a platform to build engaging experiences across mobile, bots and web, users also get actionable insights via analytics that provide deep understanding of user adoption behavior and app performance across platforms, so businesses can personalize engagement and ensure that everything is running at peak performance. The platform also enables enterprises to connect all backend applications, a key factor to creating a holistic engagement strategy.
Source: Gartner, Magic Quadrant for Mobile App Development Platforms, Jason Wong, Van L. Baker, Adrian Leow, Marty Resnick, 17 July 2018
Source: Gartner, It's Time for App Leadership to Reframe Mobile App Development Decisions, Marty Resnick, Adrian Leow, Jason Wong, 28 February 2018
Source: Gartner, Technology Insight for Multiexperience Development Platforms, Jason Wong, Van L. Baker, William Clark, Adrian Leow, Marty Resnick, Mark Driver, Magnus Revang, Rob Dunie, 21 February 2018
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