NEW YORK, April 19, 2016 /PRNewswire/ -- Penton has become a recognized leader in the use of marketing automation identifying prospects, delivering contextually relevant information and generating quantifiable results. Penton is in a unique position to drive success for marketers by leveraging its three key assets - a deep understanding of specific industry verticals, unparalleled user access to decision-makers in these industries, and capabilities to create highly compelling content/insights.
At this year's Oracle Modern Marketing Experience, Rhonda Wunderlin, Penton's Vice President of Performance Marketing, and Melissa Johnson, Marketing Automation Manager, will speak to the "how" of this achievement. Wunderlin will share insights on requirements, the planning process, building the campaigns, and leveraging Penton's vertical reach and marketing capabilities.
"We're really excited to use our case studies to demonstrate what you can do with a platform like Eloqua," said Wunderlin. "We'll talk about generating and nurturing contacts across different verticals within the same campaign and how to create a personalized campaign delivering the right information at the right time by tapping into Penton's ability to combine audience reach, content and vertical knowledge."
More than half of all B2B companies said they are moving to marketing automation technology in 2015. Of the ones that have, 80 percent saw their number of leads increase, and 77 percent reported an increase in the number of conversions. [VB Insight "Marketing Automation, how to make the right buying decision" (2015)]
Penton Scores Three Markie Nominations
The event coincides with Oracle's Markie Awards for Excellence in Marketing, and Penton is up for three awards in Best Web or Commerce Experience, Best Customer Retention or Loyalty Program and Best Integrated Consumer Marketing Program. Last year, Penton was awarded both Marketing Team of the Year under the leadership of Chief Marketing Officer, Kate Spellman, and the Modern Marketing Leader of the Year, which was presented to Wunderlin. The awards recognize Penton's success via a company-wide implementation of the Eloqua platform, so it's fitting that Penton will be presenting a session on Eloqua at this year's event.
"We are thrilled to once again be recognized by Oracle for the hard work our team has done to migrate to this new platform," said Spellman. "The technology has transformed the way we do our work and engage with our audiences."
Penton is an innovative information services company that empowers nearly 20 million business decision makers in markets that drive more than 12 trillion dollars in purchases each year. Our products inform with rich industry insights and workflow tools; engage through dynamic events, education and networking; and advance business with powerful marketing services programs. Penton is the way smart businesses buy, sell and grow.
Headquartered in New York, Penton is privately owned by MidOcean Partners and Wasserstein & Co., LP. For more information, visit http://www.penton.com or follow us on Twitter @PentonNow.
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