Orange Drive Announces DJ Irie as the Host for its New Year's Eve Bash 'Jam on the Sand'

NEW YORK, Dec. 17, 2010 /PRNewswire/ -- Orange Drive, jointly developed by Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and the Orange Bowl Committee, is pleased to announce Miami Heat's official celebrity disc jockey, DJ Irie, will be hosting the New Year's Eve "Jam on the Sand."  This star-studded New Year's Eve event taking place on the beach will attract a large fan base making Orange Drive a destination for visitors and the local community.  

When DJ Irie is not getting Heat fans on their feet, the Miami DJ is recognized for turning tables with his custom mixes at various night clubs and performing annually at the renowned Discover Orange Bowl halftime show.  Alongside recording artists, Leona Lewis and Natasha Bedingfield, this is set to be an unforgettable New Year's Eve event on South Beach.  

"DJ Irie, widely recognized for his enthusiastic and energized performances, will be the perfect host for the New Year's Eve bash," says Gary Cioffi, CEO of Union Square Agency. "His charisma and passion for music will allow us to ring in this New Year with a bang."

Taking place alongside South Beach's illustrious Ocean Drive between Sixth to Ninth Street, Orange Drive will begin on New Year's Eve day and extend through January 2nd. The New Year's Festival will host a vibrant array of events leading up to the Discover Orange Bowl Game.

About Orange Drive

Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl Game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants. For more information about Orange Drive, please visit www.orangedr.com. Become a fan on Facebook or follow us on Twitter @orangedrivefest for the latest information.

About Union Square Agency

Union Square Agency (USSE Corp., Pink OTC Symbol: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities.  Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.

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SOURCE Union Square Agency