NEW YORK, Dec. 8, 2010 /PRNewswire/ -- New York-based Union Square Agency (USSE Corp., Pink Sheets: UCRP) is pleased to announce that salsa and bolero singer Gilberto Santa Rosa, will perform at Orange Drive's En Vivo Latin festival over New Year's weekend. En Vivo, taking place on January 1 from 8 pm to 11 pm will bring together the diverse Hispanic community of South Florida for a concert filled with live entertainment and Latin cuisine.
Gilberto Santa Rosa, also referred to as "el caballero de la salsa" (the gentleman of salsa), is nationally and internationally known as one of the most distinguishable salsa performers. Winner of the recent 11th annual Latin Grammy Award for Best Salsa Album, he is known to tropical music fans as an impressive sonero (improvisation) musician who has acquired worldwide recognition. His music has become the bridge between two eras of the salsa genre enabling him to produce genuine and romantic styles of music. Being recognized for his unique interpretation of salsa romantica has allowed Gilberto to define the future of salsa.
"Gilberto Santa Rosa is able to draw a diverse crowd that loves salsa and romantic melodies," says Gary Cioffi, CEO of Union Square Agency. "Through our events, we have a desire to attract a multi-cultural crowd. His uncanny ability to do so with his music is what ultimately connected us to him."
About Union Square Agency
Union Square Agency (USSE Corp., Pink Sheets: UCRP) and its wholly owned subsidiaries, Union Square Media and Union Square Licensing, is a NY based company that delivers truly integrated, innovative and unparalleled 360 degree solutions with a core focus on blending media, brands, entertainment and consumers into unique business opportunities. Services include Intellectual Property Development; Creative and Branding Support; Event Production and Fulfillment; Sponsorship, Activation and Advertising Sales; Strategic Consulting; Licensing; Film & Television Production. www.unionsqagency.com.
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About Orange Drive
Orange Drive is an intellectual property developed by Union Square Agency and the Orange Bowl Committee. The inaugural three-day festival will be kicking off on New Year's Eve day and extending through January 2nd, alongside South Beach's famed Ocean Drive. Orange Drive will host a dynamic array of events leading up to the Discover Orange Bowl game including a New Year's Eve party; an En Vivo Latino festival; a Kid's Countdown & Concert and Gridiron Bash Pep Rally. Orange Drive is partnering with local and national brands, along with media partners, to promote brand activation sites, entertainment pavilions and local merchants. For more information about Orange Drive, please visit www.orangedr.com. Become a fan on Facebook or follow us on Twitter @orangedriveefest for the latest information about Orange Drive.
SOURCE Union Square Agency