Orbograph Launches New Brand Identity, Company Logo, Slogan and Website

BILLERICA, Mass., Feb. 25 /PRNewswire/ -- Orbograph today announced that it has introduced a new brand identity that more fully represents the Company's key differentiators and accentuates the Company's innovative business strategies focusing on four core market segments including: Check Processing Automation, Fraud Prevention, Data Mining for Marketing, and Forms Automation.  

In conjunction with a new corporate slogan, Envision More. Achieve More., Orbograph's new brand identity is intended to build upon the Company's successes as the recognition/automation vendor of choice to the financial industry since its inception 14 years ago, while redefining its solutions in the marketplace.

Orbograph services and solutions are a unique blend of innovative technologies that deliver unparalleled performance and redefine how bank operations, remittance processing, and forms processing are managed. Following a Software as a Service (SaaS) business model, Orbograph Automation Services™, Sereno™, Sereno as a Service™, and On-Demand DMR™ deliver an unmatched value proposition (targeting 40% savings) guaranteed by service level agreements (SLA).

"An intensive brand analysis incorporating feedback from financial institutions, business partners, employees, and industry consultants revealed that our stakeholders expect more than 'good enough' performance from Orbograph.  They value our distinctive advantages, holistic approach and proven results to overcome today's most critical business challenges successfully," stated Barry Cohen, General Manager of Orbograph.

"Customers are looking to envision more for their organization by reducing costs, managing risk and driving revenue growth. Orbograph's mission is to deliver on these expectations in highly effective and forward-thinking ways to help our users achieve more for their operations," stated Avikam Baltsan, Chief Technology Officer and General Manager of Orbograph.

A new company website, http://www.orbograph.com, was also launched today. The site is designed to communicate the Company's brand message and to be a key information resource for all Orbograph stakeholders. Webinars, product manuals, and white papers, including the most recent white paper, "Integrating Red Flags Compliance with Fraud Mitigation Strategies," are also available from the site.

"The new website really conveys the spirit of the company," stated Joe J. Gregory, Vice President Marketing at Orbograph.  "Orbograph is all about providing a superior deliverable, but having fun doing it. This blend of 75% business with 25% personality adds to the exceptional experience we provide and is part of our brand identity."

About Orbograph

Orbograph (www.orbograph.com), a subsidiary of Orbotech, is a leading provider of recognition-centric software and services for the check processing and forms processing markets. Orbograph's innovative technologies are in use in over 1000 financial institutions and service bureaus, processing billions of checks and forms annually. Through check processing automation, fraud prevention, data mining for marketing and forms processing automation solutions, Orbograph enables clients to envision more for their organization by reducing costs, managing risk and driving revenue growth, while ensuring that achieving more is a reality.

SOURCE Orbograph