Ordoro Announces Advanced Analytics

New, data-driven feature offers insights into multi-channel performance

Jul 30, 2015, 08:00 ET from Ordoro

AUSTIN, Texas, July 30, 2015 /PRNewswire/ -- Ordoro, a shipping and inventory management software startup, has released its own Advanced Analytics that deliver omnichannel insights into a business' performance. The feature allows ecommerce entrepreneurs to segment and analyze their data from a variety of perspectives.

Big data is a big deal for businesses, and ecommerce entrepreneurs are no exception. While many marketplaces and shopping carts excel at monitoring data like revenue and marketing efforts, they fall short on multichannel metrics related to other sales channels, vendors and shippers, narrowing the scope of intelligence a merchant has. Ordoro's Advanced Analytics present a comprehensive view of a business' data across all channels for a better understanding of just what's going on internally.

"This is more than simply showing a pretty chart that rises and falls over time," says Jagath Narayan, CEO of Ordoro. "Our Advanced Analytics is about pulling together valuable data from each of a business' sales and supplier channels to deliver insights that support their growth."

Customers can keep tabs on their revenues and sales by individual or total channels, and are able to filter information by as many sales channels as they have linked with Ordoro. Other aspects like top performing products, customers and regions are also tracked, and can be utilized to create more focused marketing campaigns and promotions.

But insights aren't restricted to the top line - Advanced Analytics cover the bottom line, including costs and expenses to source and ship. Data can be separated by supplier channels to judge the effectiveness of each in terms of their fulfillment efficiency and overall costs. Merchants are also able to check which of their shipping carriers is quickest and most cost-effective, and can view their margins accordingly.

Ordoro is an ecommerce software company tackling the unsexy but essential function of supply chain and order management. Integrated with all major marketplaces and platforms like Amazon, eBay, Magento, Shopify, Bigcommerce, and WooCommerce, Ordoro helps merchants streamline their shipping and inventory management across all their channels so they can focus on growing their business, rather than maintaining it. Ordoro offers tools to track inventory levels, manage supplier relations, bundle products and improve shipping efficiency through partnerships with USPS, UPS, and FedEx. Founded in 2010, the company has processed more than $400 million worth of ecommerce orders, and is dedicated to being the smartest shipping app in the world.