ORDR Evolves Platform and Brand to Confront Surging Asset Risks as Co-Founder Returns as CEO

Harnessing AI to Unify Visibility, Prioritize Risks, and Automate Protection with a Next-Generation Security Platform

SANTA CLARA, Calif., March 3, 2025 /PRNewswire/ -- ORDR, the leader in AI-powered asset risk and exposure management, today announced a significant evolution of its ORDR AI Protect platform. The streamlined product offerings provide organizations access to accurate and comprehensive asset visibility faster than ever, while also delivering smarter risk prioritization and automated security enforcement for healthcare, industrial, and enterprise organizations.

As part of this evolution, ORDR Co-Founder and Chief Product Officer Pandian Gnanaprakasam is returning as CEO to lead the company into its next phase of growth. Under his leadership, the company remains committed to helping organizations control their risks and exposure with AI-driven automation and intelligence. In tandem, ORDR is introducing a refreshed brand identity rooted in its mission to "Bring ORDR to Chaos." The new identity highlights the platform's dual capabilities: extracting exposure insights from hard-to-track, high-risk assets while providing automated, scalable protection for mission-critical devices.

"The rapid growth of unmanaged and agentless assets is creating significant visibility gaps, exposure risks, and operational challenges," said Pandian Gnanaprakasam, ORDR Co-Founder and CEO. "With our early AI investments and recent advancements in LLMs, we now offer a simplified and cost-effective platform that minimizes operational complexity and seamlessly transitions organizations from asset intelligence to automated enforcement, delivering the speed, precision, and automation needed to protect what matters most."

A Unified Approach to Modern Security Challenges

ORDR's evolved product offerings provide a clear path for organizations to achieve proactive security through AI-driven asset intelligence and automated actions.

• ORDR AI Protect for Security – Designed for quick-time-to-value asset intelligence and risk remediation, the "Security" offering takes advantage of ORDR's full suite of risk assessment capabilities to eliminate blind spots, prioritize vulnerabilities, and reduce security gaps. By integrating with over 200 IT and security tools, packet decoding, and proprietary AI-driven classification and workflows, ORDR AI Protect for Security delivers lifecycle security across IT, IoT, OT, and IoMT assets.
• ORDR AI Protect for Segmentation – Built on the capabilities of ORDR AI Protect for Security, the "Segmentation" offering provides real-time and automated threat detection and response and microsegmentation policy creation and enforcement. ORDR AI Protect for Segmentation enables organizations to rapidly isolate threats that are difficult to remediate and safeguard vulnerable legacy assets.

The evolution of ORDR's platform provides organizations with:

• Instant Comprehensive Risk Insights – Many security tools require complex deployments before delivering value. ORDR provides immediate full-spectrum asset intelligence by combining API-based and proprietary discovery methods with packet-decoding capabilities as needed, enabling organizations to immediately identify risks and exposure gaps.
• AI-Powered Risk Analysis and Response – IT and security teams need more than raw data — they need a streamlined and intelligent way to manage risk. ORDR's modern platform centralizes asset monitoring, risk prioritization, and automated remediation workflows in a single AI-driven experience, helping teams focus on high-impact security actions instead of drowning in alerts.
• Effortless Protection for High-Value Assets – Enforcing Zero Trust shouldn't be a manual burden. ORDR simplifies threat response and segmentation with AI-powered automation, dynamically isolating threats, containing lateral movement, and ensuring critical assets remain protected — without disrupting business operations.

A Brand That Reflects Innovation and Leadership

With its brand evolution and AI-powered platform, ORDR is "Bringing ORDR to Chaos" through the transformation of unmanaged, agentless, and complex asset environments into actionable security intelligence. The ORDR AI Protect platform, built on the industry's richest insights into IoT, OT, and IoMT devices, enables organizations to identify, classify, and secure every asset.

The refreshed visual identity and messaging reinforce ORDR's mission: to deliver the most advanced asset intelligence platform, securing organizations in an era of exponential risk growth.

"Throughout my career, I've seen firsthand how organizations struggle to balance security with operational efficiency," said Wes Wright, Chief Healthcare Officer at ORDR. "This platform evolution directly addresses that challenge by bringing both rapid time-to-value and deep scalable security automation to industries where risk is growing fastest."

Setting the Tone for the Future

With its evolved platform and brand transformation, ORDR is setting the stage for the future of asset risk and exposure management by delivering AI-driven security automation at scale.

"ORDR's AI-driven platform evolution and brand transformation mark a pivotal moment for the company," said René Bonvanie, Executive Chairman of the Board at ORDR. "As organizations navigate unprecedented asset risks, ORDR delivers the AI-driven intelligence and automation needed to stay ahead. With Pandian returning as CEO, his deep product vision and leadership will drive innovation, align the GTM with core strengths, and empower customers to safeguard their most critical assets. The Board thanks Jim Hyman for his leadership during the past 2 years."

Unveiling at HIMSS 2025

ORDR will showcase its evolved platform and brand transformation at HIMSS 2025 (March 3-6), where attendees can see firsthand how ORDR enables organizations to discover, analyze, and act on risk faster than ever.

• Discover how our platform works at HIMSS 2025 — schedule a meeting, stop by our booth, and attend our sessions at the Cisco and ServiceNow booths.
• Learn more or schedule a demo at www.ordr.net.

About Us

ORDR is the leader in AI-powered asset risk and exposure management, trusted by top organizations across healthcare, pharmaceuticals, manufacturing, and financial services. With insights from over 100 million asset types, ORDR's platform empowers security teams to identify their biggest risks and take swift, effective action. From maintaining security hygiene to real-time threat detection and protection using microsegmentation, ORDR makes action not just possible but automated and simple — bringing ORDR to chaos.

ORDR is backed by top investors including Wing Venture Capital, Ten Eleven Ventures, Battery Ventures, Mayo Clinic Ventures, and Kaiser Permanente Ventures. For more information, visit www.ordr.net and follow ORDR on Twitter and LinkedIn.

SOURCE ORDR