Oregon Scientific Announces Partnership With Gaiam, Inc. to Launch Women's Fitness Line

Jan 08, 2010, 12:48 ET from Oregon Scientific

TUALATIN, Ore., Jan. 8 /PRNewswire/ -- Oregon Scientific, a leading designer and worldwide marketer of personal electronics, including weather and timing devices, today announced its partnership with lifestyle company Gaiam, Inc. at the Consumer Electronics Show (CES) in Las Vegas (January 7-10). As provider of information, goods and services that benefit the environment, a sustainable economy and healthy living, Gaiam's expertise will allow Oregon Scientific to further expand its Sports & Fitness division and enter the Women's Fitness market.

The new Gaiam line will debut with four fitness products, all featuring a sleek, stylish design to promote healthy living for today's modern woman. Products range in price from $39.99 - $99.99 and will be available to consumers in Fall 2010. Products include:

  • Zone Trainer Heart Rate Monitors: Two versions - Zone Trainer 1.0 and Zone Trainer 2.0 - each feature Oregon Scientific's exclusive Tap-On Lens Technology, a soft silicone strap, and an easy-to-read LCD display, making it simple for users to stay in the zone and get the most out of their workout. Zone Trainer 1.0 is strapless and Zone Trainer 2.0 comes complete with a chest strap.
  • 3-D Fitness Watch: Innovative 3-D technology provides the most accurate step readings for a complete, 360-degree view into any workout. Plus, its smart design combines the features of a pedometer and sports watch in one stylish accessory.
  • 3-D Pedometer: Consumers can bring Oregon Scientific's precise 3-D technology on-the-go with this slim, portable pedometer. The 3-D Pedometer doubles as a calorie coach to monitor calories burned throughout the day.

Oregon Scientific will be exhibiting its new Gaiam fitness line at CES Unveiled on January 5th and will be located in North Hall Meeting Room N218 for the remainder of the show. For more information about Oregon Scientific products, visit www2.oregonscientific.com.

About Oregon Scientific

Founded in 1989, Oregon Scientific is headquartered in Tualatin; a quaint suburb of beautiful Portland, Oregon. Oregon Scientific offers six families of products, ranging from Youth & Learning to Sports & Fitness. Built from its hallmark of timing and weather devices, Oregon Scientific is expanding to meet the diverse needs of its customers to enhance the way we live, work and play. Consider Oregon Scientific's products to be Innovating the Everyday.

Oregon Scientific is a division of one of the world's premier electronics manufacturers, Integrated Display Technology, Ltd. (IDT), based in Hong Kong. IDT was founded in 1977 and is listed on the Hong Kong Stock Exchange as IDT Technology and on the Singapore Exchange as I-Com.

Gaiam (www.gaiam.com) is a lifestyle media company catering to people who value personal development, natural health, ecological lifestyles and inspirational entertainment. Gaiam has approximately eight million direct customers, including over 100,000 paid subscribers to its community and subscription clubs. Gaiam's home media is carried by almost 70,000 retail stores in the U.S., the widest direct distribution coverage in the country for any visual media provider. Gaiam also distributes approximately 20 million catalogs per year.

SOURCE Oregon Scientific



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