EAST HANOVER, N.J., Jan. 24, 2019 /PRNewswire/ -- For over 100 years, people have been twisting their OREO cookies to get to the delicious "stuf" inside. Today OREO is making that experience extra playful with the release of the Most Stuf OREO cookie – filled with the most creme ever – now found on shelves nationwide. To celebrate the newest limited-edition cookie, OREO is also introducing The Stuf Inside – a 30-day promotion that turns twisting open an OREO cookie into a fun-filled experience.
Beginning February 4 through National OREO Day on March 6, The Stuf Inside promotion invites fans to scan their OREO cookies for an opportunity to win daily prizes ranging from OREO sweet treats to limited-edition one-of-a-kind items designed in partnership with a variety of playful, industry-leading brands. Day dreaming about having an OREO-tricked-out Jeep Wrangler? Think it would be fun to have an OREO iRobot Roomba Robot Vacuum clean up your floors? How about shredding on an OREO K2 Snowboard? From OREO X Grado headphones to an OREO Xbox One to an OREO print by Gray Malin and more, there is something for everyone, with a new prize every day.
"People love playing with OREO – from finding new ways to interact with the brand, to dunking their cookies and dreaming up their own unique flavor ideas – we love to find new ways to share that playful spirit with our fans," said Justin Parnell, Senior Director, OREO brand. "The Stuf Inside promotion uses technology to give fans a new, fun way to engage with OREO by scanning an OREO cookie to unlock a playful virtual experience with deliciously unexpected prizes."
The Stuf Inside uses image recognition technology to turn the "twist, lick and dunk" ritual into an OREO-first online experience for fans. Here's how to play*: visit www.thestufinside.com to scan a single eligible OREO cookie with a mobile or tablet device revealing an animated OREO cookie. Twist open the animated OREO cookie to unlock the prize of the day and see if you've won.
Participants can enter once per day during the promotion period. New prizes will appear and be given out daily in both the U.S. and Canada during the promotion. Participants who enter the sweepstakes will be automatically entered into the grand prize drawing for the chance to win a trip for two to New York City to see Waitress, the Broadway musical. Play every day to increase your chances of winning the grand prize.
*NO PURCHASE NECESSARY TO PLAY OREO STUF INSIDE. Promotion starts 12:00 am ET on 2/4/19 and ends 11:59 pm ET on 3/6/19. Open to residents of the 50 United States, D.C., and Puerto Rico, 18 and older. Sponsor, Administrator, Promotion Parties, related entities, their families and those living in the same household are ineligible. Enter/Play online at www.oreo.com. For Official Rules, prize descriptions, odds disclosure, and to enter without making a purchase visit, www.oreo.com. Void where prohibited. Sponsor: Mondelēz Global, LLC, East Hanover, NJ 07936.
OREO is the world's favorite cookie, enjoyed by families and friends in more than 100 countries around the world. OREO is the best-selling cookie of the 21st century with nearly $2.9 billion in global annual revenues. The OREO cookie's "TWIST LICK DUNK" ritual has become the signature way to enjoy this iconic cookie in many different cultures around the world. OREO has a Facebook community of more than 40 million OREO lovers around the globe, representing 200+ countries and dozens of different languages. OREO ranks among the top five brand Facebook pages in the world. OREO celebrated its 100th birthday on March 6, 2012. Visit www.OREO.com for more information.
About Mondelēz International
Mondelēz International, Inc. (NASDAQ: MDLZ) is building the best snacking company in the world, with 2017 net revenues of approximately $26 billion. Creating more moments of joy in approximately 160 countries, Mondelēz International is a world leader in biscuits, chocolate, gum, candy and powdered beverages, featuring global Power Brands such as Oreo and belVita biscuits; Cadbury Dairy Milk and Milka chocolate; and Trident gum. Mondelēz International is a proud member of the Standard and Poor's 500, Nasdaq 100 and Dow Jones Sustainability Index. Visit www.mondelezinternational.com or follow the company on Twitter at www.twitter.com/MDLZ.