Oreo Slam Dunks at First-Ever Mobile Mafia Awards

Carnival Labs Wins Twice for "Twist, Lick and Dunk"; Somo Named Most Innovative Agency

Sep 25, 2013, 14:46 ET from Mobile Media Summit

LOS ANGELES, Sept. 25, 2013 /PRNewswire/ -- The Mobile Mafia met in Manhattan on September 23rd, the first day of Advertising Week, to toast the winners of the inaugural Mobile Mafia Awards.  The winners were honored at a dinner hosted by Mobile Media Summit Founder-CEO Paran Johar at the Upper West Side's Corvo Bianco, previously home to an organized crime scene in the 1930s and now home to celebrity chef Elizabeth Falkner.

(Logo: http://photos.prnewswire.com/prnh/20130828/LA69825LOGO)

With mobile more and more becoming a priority in marketer campaigns, the Mobile Mafia Awards were created by the Mobile Media Summit to recognize the multitude of amazing creative work and innovation in the industry. The awards covered nine categories for brands, agencies, publishers, social media and technology companies and were judged by five of the top minds in advertising today: Brandon Berger, chief digital officer, Ogilvy & Mather Worldwide; Steve Hicks, chief digital creative officer, mcgarrybowen; Eric Weisberg, executive creative director, JWT New York; Jonathan Anastas, VP-global brand marketing, digital/social, Activision; and Amir Kassaei, chief creative officer, DDB Worldwide.

"I'm so impressed by both the volume and the quality of the submissions we received. You could really feel the energy around this effort, and I know the jury had a hard time making final decisions on all the innovative, groundbreaking work they received. It all goes to prove how important mobile has become in marketing campaigns. I already can't wait to see next year's entries," said Mr. Johar.


Oreo was the night's big winner for its "Twist, Lick and Dunk" campaign created by Carnival Labs, taking home best in show as well as most innovative brand in mobile.

Below is the full list of winners:

  • Best B2C Mobile Branding
    Joule, Paramount/PA4: Fake Video Phone Call
  • Best Mobile/Social Integration
    Turner Sports, NCAA March Madness Live 2013
  • Best Publishing Platform
    LeadBolt Pty Ltd, LeadBolt Discovery and Monetization Platform
  • Best Creative
    Team One, Lexus Cineprint: A Stunning Work of Technology
  • Best New Technology for Mobile
    United Future, Audax Health: Realm Blazer 
  • Most Innovative Publisher
    WildTangent, WildTangent Games App for Android
  • Most Innovative Brand in Mobile
    Oreo: Twist, Lick, Dunk
  • Most Innovative Agency in Mobile
  • Best in Show
    Carnival Labs, Oreo: Twist, Lick, Dunk

To view more on the 2013 Mobile Media Summit and the Mobile Mafia Awards, visit http://www.mobilemediasummit.com or http://www.mobilemafiaawards.com. Follow on Twitter at @MobileMAwards and @MobileMSummit. 

About Mobile Media Summit

The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 10,000 attendees.

Pat Sloan, Sloan Hunt Communications

SOURCE Mobile Media Summit