LOS ANGELES, Sept. 25, 2013 /PRNewswire/ -- The Mobile Mafia met in Manhattan on September 23rd, the first day of Advertising Week, to toast the winners of the inaugural Mobile Mafia Awards. The winners were honored at a dinner hosted by Mobile Media Summit Founder-CEO Paran Johar at the Upper West Side's Corvo Bianco, previously home to an organized crime scene in the 1930s and now home to celebrity chef Elizabeth Falkner.
With mobile more and more becoming a priority in marketer campaigns, the Mobile Mafia Awards were created by the Mobile Media Summit to recognize the multitude of amazing creative work and innovation in the industry. The awards covered nine categories for brands, agencies, publishers, social media and technology companies and were judged by five of the top minds in advertising today: Brandon Berger, chief digital officer, Ogilvy & Mather Worldwide; Steve Hicks, chief digital creative officer, mcgarrybowen; Eric Weisberg, executive creative director, JWT New York; Jonathan Anastas, VP-global brand marketing, digital/social, Activision; and Amir Kassaei, chief creative officer, DDB Worldwide.
"I'm so impressed by both the volume and the quality of the submissions we received. You could really feel the energy around this effort, and I know the jury had a hard time making final decisions on all the innovative, groundbreaking work they received. It all goes to prove how important mobile has become in marketing campaigns. I already can't wait to see next year's entries," said Mr. Johar.
Oreo was the night's big winner for its "Twist, Lick and Dunk" campaign created by Carnival Labs, taking home best in show as well as most innovative brand in mobile.
Below is the full list of winners:
Best B2C Mobile Branding Joule, Paramount/PA4: Fake Video Phone Call
Best Mobile/Social Integration Turner Sports, NCAA March Madness Live 2013
Best Publishing Platform LeadBolt Pty Ltd, LeadBolt Discovery and Monetization Platform
Best Creative Team One, Lexus Cineprint: A Stunning Work of Technology
Best New Technology for Mobile United Future, Audax Health: Realm Blazer
Most Innovative Publisher WildTangent, WildTangent Games App for Android
Most Innovative Brand in Mobile Oreo: Twist, Lick, Dunk
Most Innovative Agency in Mobile Somo
Best in Show Carnival Labs, Oreo: Twist, Lick, Dunk
The Mobile Media Summits and Mobile Media Upfront are the quintessential thought-leadership forums for brand, agency and mobile leaders to learn and network on the newest mobile technology and media. Founded in 2008 by Paran Johar, the Mobile Media Summit and Mobile Media Upfront are the largest event series in mobile advertising, where an average of 75% of the audience are advertisers, more than any other event. Since our founding, the event series has hosted over 750 speakers and well over 10,000 attendees.