Ori Eisen Re-Elected to Merchant Risk Council's Americas Advisory Board

SCOTTSDALE, Ariz., Oct. 18, 2011 /PRNewswire/ -- 41st Parameter, the leading provider of online cross-channel fraud detection and prevention solutions, announced today that Ori Eisen, Founder, Chairman, and Chief Innovation Officer of 41st Parameter, has been re-elected to the Merchant Risk Council's Americas Advisory Board.  Eisen is a recognized expert in the field of person-not-present fraud detection and was a founding member of the Merchant Fraud Squad which spawned the Merchant Risk Council in 2002.  

"The talent represented by our Board members and Advisors is unmatched," said Tom Sullivan, MRC Board Chair and Sr. Director, Global Payments & Risk at Expedia, Inc "and with their guidance and enthusiasm, we hope to accomplish big things through the MRC."

The Merchant Risk Council is a global, merchant-led trade association focused on e-Commerce payments, security and risk, leading the industry in networking, education, benchmarking, and advocacy programs. The members of the MRC Global Board and its Americas and European Advisory Boards represent a broad cross-section of its members, collaborating to improve online payments acceptance, to secure sensitive data related to online payments, and to fight against credit card payment fraud.

"The Merchant Risk Council is a key industry player in making electronic commerce increasingly efficient and safe," said Eisen. "I look forward to a second term working with the advisory board, building on an already solid foundation of achievements as we strive to improve the security, profitability, and efficiency of electronic commerce."

Prior to founding 41st Parameter in 2004, Eisen served as Worldwide Fraud Director for American Express, where he championed the project to enhance Amex's authorization request to include internet specific parameters. Previous positions include Director of Fraud Prevention for VeriSign/Network Solutions, where he reduced fraud over 85%. Eisen also founded SendingMoney.com, and Internet solution for person-to-person payments, and has an extensive background in developing system infrastructure and implemented solutions.

41st Parameter offers a suite of hosted fraud detection and prevention solutions for enterprise clients, ranging from high performance risk management, to device intelligence and collaborative data sharing via hosted deployment.

For more information on the MRC's Global Board of Directors and Advisory Board members or for information on MRC's many activities, please visit the MRC website at www.merchantriskcouncil.org.

About 41st Parameter

41st Parameter is bringing transactional integrity to the Internet. Founded in 2004 by some of the most successful fraud practitioners in financial services and e-commerce, today 41st Parameter is recognized for ongoing innovation that keeps FraudNet, its suite of hosted fraud detection and prevention solutions at the forefront of performance for enterprise-class solutions. The company was positioned on the border between the Leader and Visionary quadrant in the Gartner 2011 Magic Quadrant for Web Fraud Detection and was chosen by AlwaysOn as one of the OnDemand Top 100 winners for 2010 and 2011. To learn more about 41st Parameter, visit www.the41st.com.

SOURCE 41st Parameter