Orient Befit Announces Licensing Deal with INVISTA

HANGZHOU, China, June 12, 2017 /PRNewswire/ -- Zhejiang Orient Befit Socks Corporation (Orient Befit), announced today at a global launch event for its new COOLMAX® Performance Socks, that it has entered into a licensing agreement with INVISTA, an ingredient branding leader and owner of the COOLMAX® brand. This exclusive license allows Orient Befit to use INVISTA's trademark for manufacturing, marketing, advertising, promotion, sale and distribution of licensed products through online global channels, and through offline channels in China. The license agreement begins July 1, 2017 and lasts for seven years.

Famous athletes and the media joined representatives from Orient Befit, INVISTA, and Amazon China, at the COOLMAX® Performance Socks launch celebration, which took place at the Kerry Centre in the Shangri-La Hotel, Hangzhou, China.

Engineered for Everyday Comfort and Performance

COOLMAX® brand understands the evolving needs of athletes and active consumers, and has been innovating new performance fibers to meet them for over thirty years. New COOLMAX® Performance Socks feature specially designed fibers that move moisture away from the skin to the surface of the fabric where it evaporates. The easy-care fabric is breathable and keeps the wearer cool, dry and comfortable.   

"COOLMAX® Performance Socks combine the outstanding moisture management and performance benefits of COOLMAX® fiber with the world-class manufacturing technology of Orient Befit, to create quality sport socks designed to optimize athletic performance," said Zhang Weijun, Chairman of Orient Befit. "We are thrilled to celebrate the launch of COOLMAX® Performance Socks and look forward to developing exciting new products!"

Keep Your Cool in COOLMAX® Socks

This new line of COOLMAX® Performance Socks features modern styling and cutting-edge technology perfect for all types of sports, from low- to high-impact. The fashionable socks feature vivid patterns and a color palette of black (for a modern, high-tech look) and blue (to express cooling). The dark colors enable consumers to have fun and focus on their fitness goals without having to worry about white athletic socks that may yellow, or stretch out after a few washes. 

Consumers can rest assured that COOLMAX® Performance Socks have passed a rigorous quality control and a garment certification process. The premium performance benefits of these sports socks are permanent and won't wash out, so consumers can stop worrying about the weather and get outside and embrace the elements.

COOLMAX® Performance Socks are available online at Tmall.com, JD.com, Kaola.com, and on Amazon.com in the U.S.

About Orient Befit

Established in year 2001,Orient Befit is one of the leading socks manufacturers in China. The company focuses on the design, R&D and production of socks. The company's products are exported to overseas countries, including US, Canada, Germany, UK, Japan, etc.. The target of Orient Befit is to provide professional athletic socks with excellent quality to the consumers. Orient Befit also aims at working with brand owners for designing, developing, and supplying functional athletic socks to athletes and sports enthusiasts worldwide.

About INVISTA

With leading brands including LYCRA^®, COOLMAX^®, CORDURA^®, STAINMASTER^® and ANTRON^®, INVISTA is one of the world's largest integrated producers of chemical intermediates, polymers and fibers. The company's advantaged technologies for nylon, spandex and polyester are used to produce clothing, carpet, car parts and countless other everyday products. Headquartered in the United States, INVISTA operates in more than 20 countries and has about 10,000 employees. For more information, visit www.INVISTA.com, Facebook.com/INVISTAglobal and Twitter.com/INVISTA.

COOLMAX^® is a trademark of INVISTA.

SOURCE COOLMAX