Origami Owl Names Darleen Santore Chief Performance Officer

CHANDLER, Ariz., Jan. 14, 2013 /PRNewswire/ -- Origami Owl, a social selling brand best known for its unique line of customizable jewelry and flagship line Living Lockets™, is responding to its remarkable growth by expanding its leadership with the appointment of Darleen Santore as its first-ever Chief Performance Officer (CPO).

(Photo:  http://photos.prnewswire.com/prnh/20130114/NY41512 ) 

As CPO, she will bring a laser-like focus to achieving maximum individual and organizational performance; provide guidance on leadership and management development, goal setting and achievement, plan execution and accountability; and overcoming obstacles to success. In addition to identifying challenges specific to the company, Santore will also monitor trends and issues facing the direct sales industry, carving a strategic path Origami Owl as a burgeoning leader amongst its peers. She will also partner with Origami Owl's teenage founder, Isabella Weems, to create a specially tailored educational program for the organization's many young "Designers" or sales consultants.   

"As we reflected on Origami Owl's incredible success over the past two years, we believe incorporating a Chief Performance Officer into our executive leadership is an important next step for continued growth," said Jeff Reinhart, Chief Operating Officer at Origami Owl. "We have studied the benefits of this kind of leadership role in some of world's most forward-thinking, successful companies, and we know that Darleen, with her combination of business and human behavioral expertise, will have a significant impact on our future."  

Santore, an accomplished executive across a range of industries, brings a rare set of skills and experience to the position, having most recently served as a consultant to individuals seeking both personal and professional performance and leadership counsel. In 2008, she established the D.E.A.L. Coaching & Consulting group, where she has provided counsel to hundreds of individuals and organizations.  She previously served as Chief Operating Officer at Category 5 Records & Warm Front Studio, and as President of Compass Staffing Solutions. Santore is a graduate of Syracuse University and did master's work at the University of Connecticut. 

Origami Owl was founded in 2010 by then 14-year-old Isabella Weems, who at the time was looking for a way to earn extra money to buy a car. Today, the company has over 7,000 Designers in all 50 states. Origami Owl's mission is to serve as a force for good, including a passionate commitment to inspiring and motivating women to make a difference in the lives of others. With a strong pay-it-forward track record that includes service to children, the elderly and aspiring leaders and entrepreneurs, Santore will help Origami Owl ensure its continued growth trajectory while serving as a steward for positive change.

A native of Connecticut and long-time resident of Nashville, Tenn., Santore will be based in Origami Owl's Chandler, Ariz., headquarters. 

About Origami Owl
Origami Owl Custom Jewelry (www.OrigamiOwl.com) is a social selling company with a unique twist – it was founded by a teenager! The company, which features a trend-setting line of customizable jewelry, was founded in 2010 by 14-year-old Isabella Weems, who had the goal of raising enough money to purchase a car for her 16^th birthday. Today, just two years later, Origami Owl has a team of thousands of Independent Consultants called Designers across the country who run their own Origami Owl businesses – and Isabella has a brand new car! To learn more about our products or for additional information about our fun and unique business opportunity, visit www.OrigamiOwl.com.

SOURCE Origami Owl