NEW YORK, April 25, 2017 /PRNewswire/ -- Today, in honor of World Penguin Day, Original Penguin launches the second iteration of its Project #ShareConservation program with a video starring actor and comedian Lamorne Morris. Each time the video is liked or shared on Facebook, Original Penguin will donate $1 (up to $10,000) to the global conservation organization International Fund for Animal Welfare (IFAW) to help African penguins and other animals worldwide.
The Project #ShareConservation video, voiced by Lamorne Morris, follows the story of a penguin on a quest to meet and woo the penguin of his dreams. The video addresses the natural and human threats that penguins face, which have contributed to the rapid decline in the numbers of African penguins and other coastal birds. Original Penguin through IFAW is working in collaboration with the Southern African Foundation for the Conservation of Coastal Birds (SANCCOB) to combat these threats. The goal is to raise awareness and funding to help protect African penguins and all wildlife.
"We're thrilled to partner with IFAW to continue our Project #ShareConservation program to help save penguins and other wild animals," said Kristin DiCunzolo, Vice President of Marketing and Communications at Original Penguin. "We're excited to offer Original Penguin customers a chance to contribute to the effort by donating, sharing the video and purchasing our limited-edition Project #ShareConservation products."
Consumers can contribute to Project #ShareConservation efforts by:
- SHARING ON SOCIAL MEDIA – Each time the video is shared on Facebook, Original Penguin will donate $1 to IFAW (up to $10,000.) The brand also launched a custom #ShareConservation Snapchat filter that is available at all of its U.S. retail locations for World Penguin day.
- VISITING THE STORE – Consumers can purchase an environmentally friendly, limited-edition tote and collaborative "Pete the Penguin" pin at Original Penguin retail stores and online at www.originalpenguin.com. The brand will donate $6 for every limited-edition pin purchased and $8 for every limited edition tote purchased to IFAW in support of its animal protection and conservation efforts.
- DONTATING TO THE CAUSE – Consumers can donate money to the animal protection and conservation efforts via fundraising platform CrowdRise at crowdrise.com/originalpenguin.
Last year, Original Penguin created Project #ShareConservation to raise awareness and funds for the African Penguin. This year, the brand has expanded those efforts by working with IFAW to continue its commitment to protecting wildlife around the world.
About An Original Penguin® by Munsingwear®
In 1955, Minneapolis-based Munsingwear® – an underwear and military supply company – ironically became the touchstone of suburban sport with the introduction of the first iconic golf shirt to America – an ORIGINAL PENGUIN®. Known for its unique, humorous and detail-oriented clothing, Original Penguin offers a full range of men's and children's clothing, accessories and fragrances. Original Penguin is present in the U.S., Canada, Europe and South America with over 1,250 points of sale, more than 104 Original Penguin stores worldwide and two dedicated e-commerce websites: www.originalpenguin.com and www.originalpenguin.co.uk.
About Perry Ellis International
Perry Ellis International, Inc. is a leading designer, distributor and licensor of a broad line of high quality men's and women's apparel, accessories and fragrances. The Company's collection of dress and casual shirts, golf sportswear, sweaters, dress pants, casual pants and shorts, jeans wear, active wear, dresses and men's and women's swimwear is available through all major levels of retail distribution. The Company, through its wholly owned subsidiaries, owns a portfolio of nationally and internationally recognized brands, including: Perry Ellis®, An Original Penguin® by Munsingwear®, Laundry by Shelli Segal®, Rafaella®, Cubavera®, Ben Hogan®, Savane®, Grand Slam®, John Henry®, Manhattan®, Axist®, Jantzen® and Farah®. The Company enhances its roster of brands by licensing trademarks from third parties, including: Nike® and Jag® for swimwear, and Callaway®, PGA TOUR®, and Jack Nicklaus® for golf apparel. Additional information on the Company is available at http://www.pery.com.
About IFAW (International Fund for Animal Welfare)
Founded in 1969, IFAW rescues and protects animals around the world. With projects in more than 40 countries, IFAW rescues individual animals, works to prevent cruelty to animals, and advocates for the protection of wildlife and habitats. For more information, visit www.ifaw.org. Follow us on social @action4ifaw and Facebook/IFAW.
SOURCE Original Penguin