Orion Forges New Technology Partnership With Orchestrate

OMAHA, Neb. and DES MOINES, Iowa, Jan. 3, 2013 /PRNewswire/ -- Orion Advisor Services, LLC ("Orion"), a premier portfolio accounting service provider, announced today that it has integrated services with Orchestrate, LLC ("Orchestrate"), the creator of ProcessComposer®, in a partnership to leverage both firms' technology built by advisors for advisors.

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Both Orion and Orchestrate were originally created by investment advisory firms searching for technology solutions to better enable their respective firm's growth and service models.  In their quest to deliver their technologies to additional advisory firms, Orion and Orchestrate have embedded their technologies inside Salesforce's AppExchange, and have now entered into agreements to leverage each other's respective technologies.

Orion's integration with ProcessComposer provides advisors with dozens of ready-to-go workflows, streamlining repeatable tasks ranging from client meeting preparation to executing trades and rebalancing.  In addition, Foster Group Inc., the independent, fee-only advisory firm where Orchestrate originated, is currently implementing the Orion portfolio accounting system to support its portfolio accounting needs.

"Through each of these integrations, our firms have collectively pulled together the pieces of the technology puzzle that once created inefficiencies for advisors," said Travis Rychnovsky, Chief Executive Officer and President of Orchestrate. "The evolution of advisor-centric technology allows advisors to gain mutual efficiencies in order to better focus on the needs of clients, and these partnerships are a major stepping stone toward achieving that objective."

ProcessComposer, a Salesforce CRM product, is a robust workflow tool designed with the financial services industry in mind, and also serves a wide variety of other service-heavy industries. It is a smart engine designed to compose and execute even the most complex processes.

"Our advisors will immediately reap the benefits of integrating ProcessComposer into their workflows," said Eric Clarke, President of Orion.  "Our firms have taken paths similar to this partnership through a collective realization that the best technologies to help advisors are those created by advisors."

The partnership stems from two technology firms' shared philosophy that began as the IT operations of RIAs, which are now aligned to leverage their unique expertise and make practices scalable. Orion was started in 1999 to address the needs of its sister company, CLS Investments, LLC ("CLS"), a professional money management firm and SEC Registered Investment Adviser. CLS will be implementing ProcessComposer within the first few months of this year.

About Orion Advisor Services, LLC

Orion Advisor Services, LLC, is the premier portfolio accounting service provider founded by and for investment advisors. Orion's mission is to liberate advisors from their back offices so they can enjoy the client relationship side of their business again. Process-driven solutions bring efficiencies to operational areas including new account set up, trading, reconciliation, fee billing, and client communications. Orion services feature the integration, scale, and customization advisors need to support business growth.

Founded over a decade ago, Orion was formed to address the technology needs of its sister company, a fee-only independent registered investment advisor whose growth was constrained by its existing portfolio management platform. Unable to find the right solution, Orion built its own. Today, the firm empowers 275+ advisors and administrates over $89 billion in assets for more than 500,000 accounts. For more information about Orion Advisor Services, LLC, visit www.orionadvisor.com.

About Orchestrate, LLC

Orchestrate is a Salesforce.com Independent Software Developer. Founded by innovators in the wealth management industry, the company is committed to meeting the unique needs of advisors.

The company's flagship product, ProcessComposer®, accelerates the translation of advisors' processes to Salesforce.com. ProcessComposer is a smart engine made to compose and execute even the most complex processes. This robust solution overcomes many of the limitations and nuances of the native Salesforce.com Workflow engine.

For more information, visit www.orchestratellc.com.

CONTACT:

Dana Taormina
JCPR
973-850-7305
[email protected]

SOURCE Orion Advisor Services, LLC