Ormco Launches New Loyalty Rewards Program

ORANGE, Calif., March 16, 2011 /PRNewswire/ -- To reward orthodontists for their loyalty and diligence in creating beautiful smiles for their patients, leading orthodontic appliance innovator Ormco Orthodontics today announced the launch of its new Ormco Loyalty Rewards program.

Designed to reward practitioners for their commitment to using Ormco's innovative selection of orthodontic appliances to treat their patients, the program enables orthodontists to earn rewards points for every Ormco purchase. The points can then be redeemed for hundreds of Ormco ancillary products and/or tuition for continuing education courses to help doctors stay up to date on the latest in orthodontic technology.

"We're very pleased to offer this new program that will not only reward doctors for their loyalty to our products, but also ensure that they are able to stay on the cutting-edge of technology with exclusive promotions, plus new product and service updates available only to Loyalty Rewards members," said Ormco Executive Vice President Matt O'Connell.

Membership in the program offers a percentage of every dollar spent on core products back to the provider in the form of Loyalty Rewards points. Minimum appliance purchase requirements apply, but every Ormco bracket, tube and band product, including the innovative Damon System, Nexus and Insignia Advanced Smile Design, qualifies for rewards points.

As part of the rewards program, the company has launched a new self-service web portal at www.ormcorewards.com. This user-friendly website allows doctors to track and redeem their accumulated points easily and at their own convenience. Points begin accumulating with the first qualifying purchase placed after enrollment in the program and may be redeemed any time within 90 days of being awarded. Enrollment is ongoing throughout the year, and applications are being taken daily.

"Our customers are seeing significant growth in the number of adult and teen patients seeking orthodontic treatment to improve their smile and their overall self-esteem," O'Connell said. "Our aim with this program is to ensure our doctors have the most advanced solutions available to provide fast, comfortable and effective treatment for their patients, while helping to control costs and improve operational efficiency for the provider."

Any new or current Ormco customer is eligible for the Loyalty Rewards program, which offers a better value than other similar programs and replaces Ormco's Elite Growth Rebate (EGR) program. All interested parties must complete a simple Loyalty Rewards Program application to get started.

Ormco appliances and orthodontic treatment solutions offer exceptional product quality and performance and improve clinical efficiency for greater patient satisfaction to help optimize practice revenue and growth. The company's aggressive marketing support, ongoing research and development programs and continuing education opportunities ensure providers have leading-edge tools and tactics at their disposal to deliver the most advanced treatment options to their patients.

For more information and to become a member of the new Ormco Loyalty Rewards program, contact your Ormco sales representative or visit www.ormcorewards.com.

About Ormco

For more than 45 years, Ormco has provided innovative products and services that help orthodontists deliver exceptional clinical results in the least amount of time and with the greatest patient comfort. The company is a subsidiary of Sybron Dental Specialties, Inc., a leading manufacturer of a broad range of value-added products for the dental profession, including the specialty markets of orthodontics, endodontics and implantology, and a variety of infection prevention products for use by the medical profession. For more information, visit www.ormco.com.

Statements in this document that are not strictly historical, including statements regarding the anticipated, exclusive collaboration arrangement, the anticipated benefits of such collaboration arrangement; the expected settlement of the Ormco/Align litigation, the anticipated results of the settlement and the anticipated dismissal of the litigation, regulatory approvals, and any other statements about managements' future expectations, beliefs, goals, plans or prospects, may constitute forward looking statements. There are a number of important factors that could cause actual events to differ materially from those suggested or indicated by such forward-looking statements. These factors include, among other things: the parties' ability to satisfy the obligations prerequisite to dismissal of the litigation, including negotiation of a definitive collaboration agreement, and successfully develop, manufacture, market and sell the proposed, joint product offering; general economic conditions and conditions in the markets in which Ormco and Align operate; and the uncertainty of regulatory approvals. Additional information regarding the factors that may cause actual results to differ materially from these forward-looking statements is available in the SEC filings of Align and of Danaher Corporation, the ultimate parent of Ormco, including each company's most recent, respective Annual Report on Form 10-K and most recent, respective Quarterly Report on Form 10-Q. These forward-looking statements speak only as of the date of this release and neither party assumes any obligation to update any forward-looking statement.

SOURCE Ormco