WEST HOLLYWOOD, Calif., Oct. 3, 2017 /PRNewswire/ -- Oro, Inc., the company behind the only ecommerce platform built for B2B merchants, today announced that global market research firm Frost and Sullivan has ranked OroCommerce as the No.1 platform in terms of B2B ecommerce product capabilities, in its 2017 "U.S. B2B Ecommerce Platform Market" report.

This comprehensive study of current B2B ecommerce platforms, evaluated each solution provider in the B2B ecommerce space in terms of both market penetration and product capabilities. Enterprise vendors SAP Hybris, Oracle and IBM also scored top positions in the report. In terms of the pure capabilities rating, OroCommerce ranked number one. Each platform was evaluated on its ability to serve the complex needs of B2B merchants.  This included areas such as user interface design, ability to support digital transformation, total cost of ownership and product deployment time.

In addition to giving OroCommerce top product features placement in its analysis, Frost and Sullivan researchers highlighted Oro's emerging leadership position in the B2B platform market and took particular note of its competitive advantage in integrating ecommerce functions with a full-featured CRM system. The report noted, "Oro has a key advantage through its existing CRM capabilities and provides a well-integrated component for its open-sourced platform."

"OroCommerce is being adopted globally by large B2B enterprises and midsize companies alike looking for competitive advantage when going online," noted Yoav Kutner, CEO and Co-Founder of Oro.  "This report further validates our market position as the best B2B ecommerce solution."

Frost and Sullivan, founded in 1961, is a leading global research organization, with more than 1,800 industry consultants based in 45 corporate offices around the world. The company is best known for its highly anticipated market analysis reports identifying disruptive technologies and mega-trends and studies of technology segments that provide definitive rankings of top products.

Oro, founded in 2012, is the company behind the Oro suite of open source commerce applications: OroPlatform, OroCRM and OroCommerce. Oro's founders were the creators of Magento, the leading B2C ecommerce platform, and they started Oro to develop a system that would specifically address the needs of B2B merchants.

The report can be downloaded here: https://goo.gl/jtv43F.

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SOURCE Oro, Inc.