Orpheus Media Research Reinvents Music Search and Discovery with Clio

NEW YORK, May 9, 2011 /PRNewswire/ -- Orpheus Media Research (OMR), an advanced music research and development company that automates the search, analysis, and discovery of music, has upgraded its existing platform and launched Clio, the only pure music-to-music search and discovery platform that uses music to find music, producing higher quality matches and analyzing music at least 5,000-10,000x faster than existing keyword search technology.  Clio lets music speak for itself, using words (metadata) to refine searches, not define them.

Clio expands upon OMR's existing Myna platform by providing enterprise-level scalability, increased customization and additional features previously unavailable in any music search platform in the industry. Clio takes "fast" to a new level – by processing each track in fractions of a second, it can keep up with the constant creation of new music.  Clio also includes new security updates - music files can stay behind the client's firewall, ensuring that music libraries stay secure while providing easy integration.  Other upgrades in the newly released platform include the ability to analyze music scores, generate content-based recommendations and playlists, and customize results based on musical qualities.

Created by musicians, Clio is the first platform to look at musical context and grammar to understand and interpret musical mood.  By referencing the music directly, Clio goes beyond the limitations of categories, cultural context and keywords to provide comprehensive search results based on the intrinsic qualities of music. Every song is treated equally within the music database, regardless of popularity, style or genre, providing the highest quality music search and discovery experience available today.

"OMR's goal is to catalog the world's music independent of genre, cultural context or other metadata," says Dr. Greg Wilder, Chief Science Officer and Founder of OMR.  "Words should help to narrow down music searches, not fundamentally limit or determine musical options. With Clio, both professional and casual music lovers are able to discover new music and artists that previously would have been outside the purview of current search technologies."

Traditionally, songs within production music libraries or music found in playlists have had to be manually tagged with keywords generated by individuals, resulting in subjective and error-prone metadata.  With Clio's automated analysis, millions of tracks can be analyzed and ready for discovery in a matter of minutes or hours – not days or months, saving untold hours of manual tagging and significantly reducing costs.

Clio is designed specifically for organizations that need to quickly and efficiently catalog and search large libraries of music – including production music libraries, music distributors, online music streamers, music publishers, and music tracking / reporting services.  

About Orpheus Media Research

Orpheus Media Research is an advanced music research and development company that automates the search, analysis, and discovery of commercial-use music. Clio™ is the only pure music-to-music search and discovery platform that uses music to find music, producing higher quality matches and analyzing music up to 1000x faster than existing keyword search technology.  Clio combines deep musical expertise with adaptive technology to deliver highly accurate and relevant matches based on mood and emotion.  Created by musicians, Clio is the first platform to look at musical context and grammar to understand/interpret musical mood.  By referencing the music directly, matches are more accurate and large catalogs of music can be quickly analyzed with or without metatags. For more information, visit www.cliomusic.com.

SOURCE Orpheus Media Research