OrthoNOW and New Investors Shape the Future of Healthcare in Florida

Expanding Walk-In Orthopedic Pain and Injury Care

MIAMI, Sept. 3, 2025 /PRNewswire/ -- OrthoNOW, South Florida's leading orthopedic urgent care network, announced today that its founder, Dr. Alejandro Badia (who leads the Badia Hand to Shoulder Center), has welcomed Redwood Growth Partners as an investment and advisory partner. Together, they aim to bring Dr. Badia's vision to life—expanding specialized, immediate-access orthopedic care throughout Miami and Florida. The partnership will accelerate growth toward a network of more than ten clinics and a statewide household name—recognized as the go-to destination for orthopedic pain and injury care.

With 14 years of experience, OrthoNOW is no newcomer to orthopedic care. As one of the first specialized urgent care centers in Florida, it has built a reputation for delivering fast, expert treatment when patients need it most (immediately). Today, OrthoNOW operates two Miami locations—Doral and Biscayne Boulevard—with a third in Coral Gables/South Miami opening this year. Serving more than 10,000 patients annually, the clinics offer walk-in access to same-day diagnosis and treatment for everything from sprains and fractures to arthritis, joint injuries, and back pain. Each location is equipped with on-site X-ray imaging, MRI access, and a team of clinicians specially trained in musculoskeletal conditions.

Fixing the Referral Runaround in Healthcare — Today, nearly 70% of patients who visit a general urgent care with a musculoskeletal issue—such as a sprain, fracture, or muscle pain—are referred to an orthopedic specialist. After their urgent care visit, they then wait an average of 17 days to see said specialist. This multi-step referral process delays recovery, increases costs, and frustrates patients who simply want to get better. By treating lower-complexity cases right away, OrthoNOW improves outcomes and complements—rather than competes with—urgent care centers, emergency rooms, and orthopedic surgeons. This model frees orthopedic offices to focus on complex surgical needs, while giving patients faster access to specialized care.

"People either wait too long to seek care or get stuck in a referral loop that wastes time and money," said founder and upper extremity surgeon Dr. Alejandro Badia. "At OrthoNOW, we remove those barriers. You can walk in, see a specialist, get an X-ray, begin meaningful treatment, and be out in about one hour. That is how healthcare can and should work."

Treating Pain Before It Becomes a Bigger Problem — While OrthoNOW is known for treating injuries, the clinics also focus on helping patients address acute and chronic pain early. People often delay care because of high prices, the hope pain will "just go away," or the hassle of getting an appointment. OrthoNOW is working to eliminate these obstacles with walk-in access, competitive pricing, and specialized care that delivers results in the first visit. OrthoNOW caters to South Florida's diverse community, with bilingual staff providing care in English and Spanish.

"Whether you're active and experience a sudden injury or someone who's been living with nagging knee pain for months, we want to be your first stop," said Barry Tanner, Partner at Redwood Growth Partners and former CEO of Integrated Oncology Network, which was acquired by Cardinal Health for $1.1 billion in 2024. "Our mission is simple: No one should have to live in pain or discomfort when the right care is available—right now."

Looking Ahead — Over the next few years, OrthoNOW is preparing to open new locations across Miami, Fort Lauderdale, and other South Florida communities—bringing the convenience of "Ortho + Now" to thousands more residents. John Nantz, Founder and Partner at Redwood Growth Partners, who has advised healthcare firms nationwide on growth and operations, shared, "We see tremendous potential to expand specialized, accessible care. Miami is just the start—our vision is to bring this model to patients nationwide."

Pain and injuries do not wait—and neither should anyone in need. Walk in, visit www.orthoNOWcare.com, or call 305-537-7272.

About OrthoNOW
Founded in 2011 by orthopedic surgeon Dr. Alejandro Badia, OrthoNOW is an orthopedic urgent care network in South Florida. With clinics in Doral, Biscayne Boulevard, and soon Coral Gables/South Miami, OrthoNOW delivers immediate walk-in, specialized care for musculoskeletal injuries and pain. The network is redefining everyday orthopedic care to make it faster, more accessible, and more effective. OrthoNOW welcomes partnerships that expand access to care.

Contact OrthoNOW
Website: www.orthoNOWcare.com
Email: [email protected]
Phone: (305) 537-7272
Instagram: @OrthoNOW

About Redwood Growth Partners
Redwood Growth Partners (RWGP) partners with middle-market outpatient providers to deliver sustainable, above-market growth. Drawing on 15 years in strategy consulting, we help founders pinpoint and execute the initiatives that matter most—bringing strategy depth, operator expertise, and aligned capital. We currently support multiple physician-owned practices, driving growth and striving to deliver lasting benefits in communities.

Contact Redwood Growth Partners
John Nantz
Founder & Partner
Website: www.RWAdvisors.com/RWGP
Email: [email protected]
Phone: (512) 774-4778

SOURCE OrthoNOW