Oscilloscope Laboratories Selects Rentrak for On-Demand Measurement

--Rentrak's Leading Video-On-Demand Measurement Service Helps Indie Studio-Distributor Understand the Makeup of Their Audience--

Aug 04, 2011, 07:00 ET from Rentrak Corporation

PORTLAND, Ore., Aug. 4, 2011 /PRNewswire/ -- Rentrak Corporation (NASDAQ: RENT), the leader in multi-screen media measurement serving the advertising, television and entertainment industries, today announced an OnDemand Essentials contract with Oscilloscope Laboratories for the company's Oscilloscope Pictures division which distributes unique, independently-produced films in theaters, on TV, DVD, digitally and internationally.

"When we brought Debra Fisher on board to run the O-Scope Digital division, she yelled at me for weeks to get signed up for Rentrak.  Now that we have it, we don't need a crystal ball guessing our numbers and frankly, my days are filled with less yelling," said David Fenkel, president, Oscilloscope Laboratories.  

Rentrak's OnDemand Essentials processes daily, census-level on-demand data representing over 90 million set-top boxes from 38 cable, telco and satellite providers and 100% of the top-25 operators offering video-on-demand. Rentrak's extensive on-demand data is used by more than 150 network and studio clients.

"The proliferation of independent film content being distributed via the on-demand platform illuminates the growing trend of the studios searching for alternative, digital ways to reach their audience. OnDemand Essentials helps the indie studio-distributor not only manage their content but provides the essential tools and intelligence to fully monetize this powerful platform," said Gordon Jones, Rentrak's Vice President of OnDemand Essentials.

About Rentrak Corporation

Rentrak (NASDAQ: RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, multi-screen television, and home video, Rentrak has developed more efficient metrics to be used as database currencies for the evaluation and selling of media. Rentrak is headquartered in Portland, Oregon, with additional U.S. and international offices. For more information on Rentrak, please visit www.rentrak.com.


Contacts for Rentrak Corporation:

Sallie Olmsted / Amanda Bialek

Office: 310-854-8124 / 310-854-8151

Email: solmsted@rogersandcowan.com / abialek@rogersandcowan.com

SOURCE Rentrak Corporation