OTHER HALF PET ™ LAUNCHES DOGGIE DENTAL™, USING A FIRST-OF-ITS KIND, CLINICALLY-VALIDATED CANINE ORAL HEALTH POSTBIOTIC (COHP)
New Human-Grade Powder Targets Bad Breath, Plaque, and Oral Biofilms at Their Root Cause
LOS ANGELES, May 8, 2025 /PRNewswire/ -- Other Half Pet™, the clean-label, human-grade pet supplement brand, today announced the launch of Doggie Dental™, the first product to feature the Canine Oral Health Postbiotic (COHP)—a novel ingredient developed to address oral health issues at their root cause. Early clinical results are promising and currently undergoing peer review.
Nearly 90% of dogs develop some form of periodontal disease by age two, yet most oral health solutions focus on masking symptoms1. Doggie Dental™ is formulated to change that—delivering science-backed results that target bad breath, plaque, and tartar at their source.
Doggie Dental™ includes a powdered COHP, a next generation postbiotic developed through precision fermentation and introduced to pet care first by Other Half Pet™. In three independent, placebo-controlled trials, COHP demonstrated potential to2:
- Reduce bad breath compounds significantly after just 7 days
- Disrupt harmful oral biofilms by up to 98% in vitro
- Support a healthier, more balanced oral microbiome
These clinical studies have been completed and are currently under peer review.
"Other Half Pet ™ is setting a new bar for what pet wellness should look like," said Mike Watts, co-founder and CEO of Other Half Pet. "Doggie Dental™ brings real science to a problem that's long been treated with temporary fixes."
Designed for daily use, Doggie Dental™ combines its hero postbiotic with a powerful blend of human-grade ingredients—including kelp, SHMP, neem, milk thistle, cranberry, parsley, and fennel seed—for a comprehensive oral health solution. Its clean powdered format preserves ingredient potency, enhances absorption, and avoids the processing and fillers common in traditional soft chews.
Naturally flavored with bacon for high palatability, Doggie Dental™ gives pet owners a science-backed, easy-to-use tool for improving their dog's wellness—starting with a healthier mouth.
The launch marks Other Half Pet's™ second product, following the successful debut of its flagship multivitamin, Everyday™, in November 2024.
According to a 2023 report from Grand View Research, the global pet supplement market was valued at approximately $2.1 billion in 2022 and is expected to grow at a CAGR of 5.9% through 2030. A key driver? Growing demand for human-grade, science-driven solutions. With its focus on transparency and clinical rigor, Other Half Pet™ is helping redefine the future of pet wellness.
Doggie Dental™ is available now at otherhalfpet.com and select retail partners.
ABOUT OTHER HALF PET™
Launched in 2024, Other Half Pet™ is a premium pet supplement brand built for the
no-nonsense pet parent. Founded by AJ Patel and Mike Watts, the company crafts powder-based solutions that are clean, effective, and transparent, using clinically reviewed ingredients to make a difference. All products are human-grade, rigorously tested, and designed to deliver real benefits without the fluff.
1 American Kennel Club. "Periodontal Disease in Dogs." AKC.org,
https://www.akc.org/expert-advice/health/periodontal-disease-in-dogs.
2 Other Half Pet. "COHP Clinical Studies." Otherhalfpet.com,
https://otherhalfpet.com/pages/clinical-studies
SOURCE Other Half Pet
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