Out Now and Gay Ad Network Bring the World's Largest Gay and Lesbian Market Research Study to the U.S. and Canada

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Mar 31, 2010, 11:51 ET

NEW YORK, March 31 /PRNewswire/ -- It was announced today that the '2010 Out Now Global LGBT Market Study', the world's largest market research study into the lives of lesbian, gay, bisexual and transgender (LGBT) consumers, is expanding to include both the USA and Canadian markets. Gay Ad Network has been selected as the exclusive partner to bring the market study to the US and Canadian markets.

The '2010 Out Now Global LGBT Market Study' also covers fourteen other countries in Europe and Latin America - including key markets such as Argentina, Brazil, France, Germany, Mexico and the UK. With the addition of the USA and Canada, the research will now be sampling across a population with 1.1 billion people, including an estimated 52 million LGBT consumers.

"We are pleased to be the exclusive partner for Out Now's 2010 LGBT Market Study in the USA and Canadian markets," said Mark Elderkin, Founder and CEO of Gay Ad Network. "Global corporations will soon be able to evaluate their gay market opportunities on a global scale."

Ian Johnson, Founder and CEO of Out Now said he is delighted to partner with Gay Ad Network to bring the research study to the USA and Canada. "We were often being asked why the study did not include North America," Johnson says. "As a result of our partnership with Gay Ad Network, we will have access to over 6 million gay and lesbian consumers across 250 online media properties. Out Now is pleased to bring our new LGBT market research to these 16 countries where 1.1 billion people live - 52 million of them being LGBT people."

In Latin America, Out Now is partnering with GNetwork360 - the leading LGBT business networking organization in that region. The project is being well supported by many companies and organizations including Berlin Tourism Marketing, Delta Air Lines, Key West, Vienna and Helsinki Tourism CVBs and the German National Tourist Office.

"This study will reveal a wealth of important information about LGBT people - and their lives - across more countries around the world than any study ever has before," Johnson added.

Out Now will release the USA and Canadian - as well as other countries - reports from the research later this year.

About Out Now:

Out Now Global is a leading lesbian and gay marketing specialist agency, founded in 1992. Clients include leading brands such as Barclays, Citibank, IBM, Toyota, Volvo, Time Inc. Magazines, VisitSweden and German National Tourist Office. Services include research, strategy, communications and training.

About Gay Ad Network:

Gay Ad Network is the category leading gay media network, reaching over six million unique users per month. The company provides online advertising services to national brands and local businesses targeting the gay market.

    
    
    Further information contact:
    
    Ian Johnson, CEO, Out Now
    info(@)OutNowConsulting.com
    US: +1-310-878-4878 UK: +44-20-8123-5288
    http://www.OutNowGlobal.com 
    
    Mark Elderkin , CEO, Gay Ad Network
    [email protected]
    US: +1-954-485-9910
    http://www.GayAdNetwork.com