HOUSTON, April 15, 2016 /PRNewswire/ -- VITCHELO® (http://VITCHELO.com/) has deftly combined smart product design with an engaging social media presence as part of earning the loyalty of thousands of satisfied customers. The up-and-coming outdoor products company has now reached 100,000 Facebook fans; in just one recent month, VITCHELO® made an impression on over 5 million people through its Facebook ads and social sharing.
"Outstanding customer care is one reason why our brand has achieved so much success in such a short time," explains VITCHELO® Marketing Director Gui Laurent Verrier. "We work hard to deeply engage with our audience, get to know them, and address what really matters to them. We've found that the audience for VITCHELO® products is mostly urban. They're people who need to step into nature from time to time and go 'off the grid.' They're also hard-working people who appreciate moments spent with friends and family."
To facilitate the growth of this community, VITCHELO® has created a public Facebook group where enthusiasts can gather, share insights and discuss what makes the brand so exceptional. The company has also launched a private, invite-only group for people interested in becoming "beta testers" of new products – consumers and influencers within its target demographic who have a passion for the great outdoors are encouraged to ask for an invitation.
Reaching 100,000 Facebook fans is an accomplishment that few startups can claim. To celebrate this marketing victory, VITCHELO® has kicked off an essay contest as a way to extend thanks to all the people who have helped make the brand what it is today. The contest is open to anyone with an inspiring story to share. Prizes will be announced soon on VITCHELO®'s Facebook page, and winners featured on the company's site. Entries will be judged by a team of experts, and the community will also be solicited for feedback.
Looking ahead, VITCHELO® continues to investigate new solutions to old problems. Much of the company's research is certifiably grassroots in nature – customer feedback and questions are big factors in where the company spends its research and development energy. Both the company homepage and its Facebook page will publish updates on new products as they near launch.
"Everything we do is about making connections," concludes Verrier. "We're happy that so many people have come to support the VITCHELO® name, and we will do everything we can to sustain and grow our momentum – while staying true to the core values of the company."
You can visit VITCHELO® on Facebook, here: www.facebook.com/vitcheloproducts
The VITCHELO® Brand is synonymous with an escape time to time from complicated daily routines in order to recharge oneself and feel more alive. It also stands for better quality products, comfortable and easy to use solutions, outstanding customer care, and affordable Camping & Hiking gear.
The VITCHELO® Blog offers "How-Tos", tips, and educational columns on ways to build and cultivate an outdoor lifestyle, along with special monthly giveaways and contests.
Our community is made up of people who want to get away from their daily routine to experience the outdoors with their family, friends and anyone in search of a much more meaningful connection with nature.
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