OUTFRONT Media and Dream Town Realty Hone in on Real Chicagoans in 20th Anniversary Out-of-Home Campaign

"Be You" campaign invites Chicagoans to show-off their individuality

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Sep 06, 2018, 11:34 ET

NEW YORK, Sept. 6, 2018 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT) announced today its partnership with Chicago's Dream Town Realty to unveil an out-of-home (OOH) in celebration of its 20th anniversary. Chicago's Dream Town Realty, a company renowned for its combination of best-in-class technology and service that facilitate the real estate sales process, created an advertising campaign that shines the spotlight on Dream Town and the Windy City's shared passion for individuality and authenticity, and raises brand awareness for the real estate firm.

Running from August 6 to September 28, 2018, on city buses and 15 high-impact billboards throughout the city's trendiest areas, Dream Town's "Be You" campaign encourages Chicagoans to share photos that represent their true, authentic selves for the chance to win $10,000 and be featured on one of OUTFRONT's premium advertising assets. As part of an integrated, cross-channel campaign, the OOH placements were created to drive audience engagement, including website traffic, photo submissions and contest voting.

"We are proud to be a real estate company that is independent and allows for greater self-expression, which is part of what attracts our employees and customers to our brand. This campaign provided us with a unique way to create a visual representation of what we are, with Chicago's help," said Yuval Degani, Owner and President of Dream Town Realty. "OUTFRONT has been a true partner, enabling us to see the benefits of their different assets, but the results speak for themselves."

The campaign leverages both digital and static billboards to win the attention of Chicago's on-the-go population. While the static billboards enable the delivery of a single, clear message, the digital billboards provide Dream Town with the ability to change the message and photos as the contest evolves.

"We love being a top resource for successful independent brands like Dream Town to help them create innovative campaigns that have long-lasting impacts on their communities," said Michael Wells, General Manager of OUTFRONT Media Chicago. "OUTFRONT's audiences are the go-to for brands looking to really interact with consumers and have their creative come to life, making us a natural choice for this campaign."

The campaign kicked off at Chicago's biggest music festival, Lollapalooza, with brand ambassadors and partygoers sharing "Be You" moments online and enjoying the time together. For the full terms and conditions of the contest, visit BeYouChicago.com.

About OUTFRONT Media Inc.
OUTFRONT Media connects brands with consumers outside of their homes through one of the largest and most diverse sets of billboard, transit, and mobile assets in North America. Through its ON Smart Media platform, OUTFRONT Media is implementing digital technology that will fundamentally change the ways advertisers engage people on-the-go.

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