OUTFRONT Media Partners with RIPE Bar Juice to Develop #NationalMargaritaDay Campaign

OUTFRONT Studios Helps Advertisers Join Social Conversations and Drive Buzz around "National Days"

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Feb 22, 2017, 09:14 ET

NEW YORK, Feb. 22, 2017 /PRNewswire/ -- OUTFRONT Media Inc. (NYSE: OUT), one of the largest out-of-home media companies in North America, is leveraging its in-house creative boutique, OUTFRONT Studios, to help brands produce and promote creative out-of-home campaigns tied to timely national days. This is demonstrated by OUTFRONT Media's current partnership with RIPE Bar Juice for National Margarita Day today.

"These quirky national 'holidays' receive strong social traction and often have associated trending hashtags such as #NationalMargaritaDay," said Jodi Senese, OUTFRONT Media's Executive Vice President and Chief Marketing Officer. "OUTFRONT Studios is continually looking to leverage these days as an opportunity for our partner brands to tap into the trending online topics, and connect with current and potential customers. Consumers see national days as a rallying point and a reason to celebrate a specific aspect of life worth celebrating, so it's natural for brands to want to be a part of these events."

OUTFRONT partnered with RIPE Bar Juice, the nation's first cold-pressed, fresh juice bar mixer, to produce billboard creative around National Margarita Day on February 22. The campaign's billboards are strategically placed in areas like New Haven and Hartford, Conn., alongside the state's most traveled highways to catch the attention of commuters making their way through the cities.

"We were excited to partner with OUTFRONT Media on this creative campaign for National Margarita Day," said Keith Benoit, Chief Sales Officer at RIPE Bar Juice. "Capitalizing on moments in time, like this one, allows our company to increase brand awareness and become part of the bigger conversation -- and who doesn't love margaritas!"

Anheuser-Busch InBev joined forces with other beer industry giants to create the Globel Be(er) Responsible Day, which brings people together to raise awareness about the importance of making smart drinking choices. The creative was prominently displayed on OUTFRONT locations in Times Square encouraging people not to drink and drive, as part of their #giveadamn campaign. Similarly, Thomas Bagels previously leveraged iconic OUTFRONT locations in Chicago to promote National Bagel Day.

The OUTFRONT Studios in-house creative boutique -- the first-of-its-kind within the OOH space -- is focused on bringing the best in original creative and outdoor advertising to brands that want to make a statement.

About OUTFRONT Media Inc.
OUTFRONT Media is one of the largest out-of-home media companies in North America with a leading presence in top markets throughout the United States and Canada. We have a diverse portfolio of billboard, transit and digital displays reaching mass audiences, as well as a distinct offering of prime assets impacting select markets. As part of our ON Smart Media technology development initiative, we are developing hardware and software solutions for enhanced demographic and location targeting, and engaging ways to connect with consumers on-the-go.