Outlander Sport Model Continues to Fuel February Sales

CYPRESS, Calif., March 1, 2011 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported February 2011 sales of 6,893 vehicles, which represents a marked sales expansion of more than 72% in comparison to the 4,019 total vehicle sales reported from the same month in 2010.

“With Outlander Sport sales increasing each month since it was launched last October, this demonstrates that our American customers appreciate a value-priced/well-equipped vehicle that is stylish, versatile while also delivering impressive fuel economy and electronic All-Wheel-Control,” said MMNA President & CEO Shin Kurihara. “Thus far, the Outlander Sport sales mix has been over 50% well-equipped All-Wheel-Control models which exceeds our expectations for this equipment level.  With the addition of increased sales from other models in our lineup, the February sales are an indication of the excellent work performed by all of our employees and our dealer partners.”

The new 5-passenger Outlander Sport was named “Best Compact Crossover for the Money” for 2011 by the prestigious U.S. News & World Report based on such important criteria as overall value, appeal within its vehicle class and five-year total cost of ownership data provided by TrueCar.

Mitsubishi also announced that the popular Outlander Sport CUV will begin production at the company’s world-class manufacturing facility in Normal, Illinois by the middle of 2012.

Other February sales highlights include:

• Highest monthly sales since October of 2008
• Outlander Sport sales of 1,290 units
• Lancer Evolution sales up 17.9% from February 2010

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States.  MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers.  In November of 2011, MMNA will launch the battery electric Mitsubishi “i” as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

SOURCE Mitsubishi Motors North America