Outlander Sport Model Continues to Fuel February Sales

Mar 01, 2011, 16:00 ET from Mitsubishi Motors North America

CYPRESS, Calif., March 1, 2011 /PRNewswire/ -- Mitsubishi Motors North America (MMNA) today reported February 2011 sales of 6,893 vehicles, which represents a marked sales expansion of more than 72% in comparison to the 4,019 total vehicle sales reported from the same month in 2010.

“With Outlander Sport sales increasing each month since it was launched last October, this demonstrates that our American customers appreciate a value-priced/well-equipped vehicle that is stylish, versatile while also delivering impressive fuel economy and electronic All-Wheel-Control,” said MMNA President & CEO Shin Kurihara. “Thus far, the Outlander Sport sales mix has been over 50% well-equipped All-Wheel-Control models which exceeds our expectations for this equipment level.  With the addition of increased sales from other models in our lineup, the February sales are an indication of the excellent work performed by all of our employees and our dealer partners.”

The new 5-passenger Outlander Sport was named “Best Compact Crossover for the Money” for 2011 by the prestigious U.S. News & World Report based on such important criteria as overall value, appeal within its vehicle class and five-year total cost of ownership data provided by TrueCar.

Mitsubishi also announced that the popular Outlander Sport CUV will begin production at the company’s world-class manufacturing facility in Normal, Illinois by the middle of 2012.

Other February sales highlights include:

  • Highest monthly sales since October of 2008
  • Outlander Sport sales of 1,290 units
  • Lancer Evolution sales up 17.9% from February 2010

Mitsubishi Motors North America, Inc., (MMNA) is responsible for all manufacturing, finance, sales, marketing, research and development operations for Mitsubishi Motors in the United States.  MMNA sells coupes, convertibles, sedans and sport utility vehicles through a network of approximately 400 dealers.  In November of 2011, MMNA will launch the battery electric Mitsubishi “i” as part of a corporate mission to offer consumers more environmentally responsible modes of transportation. This battery electric vehicle technology addresses the need for vehicles that produce zero tailpipe emissions and support a growing agenda for sustainability. For more information, contact the Mitsubishi Motors News Bureau at (888) 560-6672 or visit media.mitsubishicars.com.

MITSUBISHI MOTORS FEBRUARY 2011 SALES


CURR

CURR

PREV

PREV

VAR

UNITS

VAR

VOL%

DSR

PCT%


2011

2011

2010

2010

2011

2011

2011

2011

2011

2011

    MODEL      

FEB

CYTD

FEB

CYTD

FEB

CYTD

FEB

CYTD

FEB

CYTD

ECLIPSE COUPE  

148

250

206

319

-58

-69

-28.20%

-21.60%

-25.00%

-21.60%

ECLIPSE SPYDER  

142

178

54

107

88

71

163%

66.40%

174%

66.40%

GALANT          

3245

5794

873

2286

2372

3508

272%

153%

288%

153%

LANCER          

964

1832

1028

2049

-64

-217

-6.20%

-10.60%

-2.10%

-10.60%

LANCER EVOLUTION

165

314

140

266

25

48

17.90%

18.00%

23.00%

18.00%

LANCER SPORTBACK

120

230

144

281

-24

-51

-16.70%

-18.10%

-13.00%

-18.10%

     TOTAL CAR

4784

8598

2445

5308

2339

3290

95.70%

62.00%

104%

62.00%












OUTLANDER      

629

1223

993

1817

-364

-594

-36.70%

-32.70%

-33.90%

-32.70%

OUTLANDER SPORT

1290

2355

0

0

1290

2355

0.00%

0.00%

0.00%

0.00%

ENDEAVOR        

190

431

579

1060

-389

-629

-67.20%

-59.30%

-65.80%

-59.30%

MONTERO        

0

0

0

0

0

0

0.00%

0.00%

0.00%

0.00%

     TOTAL SUV

2109

4009

1572

2877

537

1132

34.20%

39.30%

40.00%

39.30%












RAIDER          

0

0

2

4

-2

-4

-100%

-100%

-100%

-100%

    TOTAL TRUCK

0

0

2

4

-2

-4

-100%

-100%

-100%

-100%












TOTAL          

6893

12607

4019

8189

2874

4418

71.50%

54.00%

79.00%

54.00%

----------------











        US CARS

3535

6222

1133

2712

2402

3510

212%

129%

226%

129%

    IMPORT CARS

1249

2376

1312

2596

-63

-220

-4.80%

-8.50%

-0.70%

-8.50%

   US TRUCK/SUV

190

431

581

1064

-391

-633

-67.30%

-59.50%

-65.90%

-59.50%

IMPORT TRUCK/SUV

1919

3578

993

1817

926

1761

93.30%

96.90%

102%

96.90%

----------------











    US VEHICLES

3725

6653

1714

3776

2011

2877

117%

76.20%

127%

76.20%

IMPORT VEHICLES

3168

5954

2305

4413

863

1541

37.40%

34.90%

43.40%

34.90%

IMPORT VEHICLES

2,786

2,786

2,108

2,108

678

678

32.20%

32.20%

26.70%

26.70%



SOURCE Mitsubishi Motors North America