Over 3,500 Facebook Likes for Maxxo with Fiverr.Com Campaign
ZAGREB, Croatia, November 22, 2011 /PRNewswire/ --
What happens when a Croatian cloud-based storage and file transfer startup pairs up with Israeli internet entrepreneurs to recruit the talents of an enthusiastic Indian, an American with nice legs, a man with an accordion and a feather in his cap, an aspiring actor making his living impersonating an Australian nature show host, a Canadian 4-piece rock band, a British woman dressed as a banana and a few thousand others?
It's a story that speaks to the "flattening" of this globalized world of ours. It's also a marketing success story for a new era.
Maxxo, a company offering online storage, sync and transfer services, will officially launch its Beta edition to a limited number of users on December 1st, 2011. The company is not taking the traditional route, however. Instead of opting for the services of a marketing and PR agency, Maxxo has turned to the users of the $5 gig site Fiverr.com for all the creative materials for its launch campaign.
Maxxo's crowdsourcing gamble has been paying off. In the first week alone, over 2,000 gigs came pouring in from energetic Fiverr sellers: talented cartoonists and graphic artists, a host of musicians crooning their hearts out, people with a little too much time on their hands - yes, some submissions have been pretty weird. But as Maxxo founder and CEO Vedran Sisak explains, "Maxxo's business is to facilitate collaboration and we pride ourselves on doing things differently than our mainstream competitors. So whatever people engage with, that's what we're going with."
Maxxo is sweetening the deal with a $500 cash prize for the gig that earns the most Facebook votes by December 15th. To date, over 3,500 "Likes" have been registered on Maxxo's Facebook page thanks to the buzz generated by the Fiverr competition. "We're pleased to be getting that kind of traffic and participation," says Maxxo's Sisak, "particularly since we haven't even launched yet."
You can register for Maxxo's closed Beta here: http://www.maxxo.com
About Maxxo
Maxxo is a new Croatian cloud-based file sharing, sync and backup application that allows users to easily sync and share their data with their trusted friends and peers. Sending or sharing large files or a large number of files? With Maxxo, it's as simple as drag and drop - no more attachments, no more copying and pasting URL links. The service offers 5GB free accounts and premium accounts with added data sharing features as well as added storage. There's a new kid on the block: a bigger, better and faster one.
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Maxxo Ltd.
Press Contact: Lena Kovac
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SOURCE Maxxo
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