Over 50% of Living Rooms are Internet-Connected According to Interpret LLC

Streaming music services are not living up to their hype

Aug 16, 2011, 05:00 ET from Interpret LLC

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SANTA MONICA, Calif., Aug. 16, 2011 /PRNewswire/ -- Interpret, a leading entertainment, media and technology market research firm, recently released two Interpretations reports: "The State of Internet-Connected Living Rooms" and "Streaming Music: Will It Replace the CD and MP3?"

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The "Living Rooms" report reveals that although Internet-connected devices in the living room have proliferated to over half of U.S. consumers, they remain underutilized for TV and movie entertainment. For example, according to Interpret's New Media Measure™ syndicated study, only 22% of those who own a gaming console connected to the Internet have used it to stream a movie or TV show, and among owners of set-top boxes such as Apple TV or Roku, that number is even lower (18%).

The "Streaming Music" report discusses the impact that streaming and "the cloud" are having on the music industry and whether these services are making the most out of optimizing their business opportunities. New Media Measure™ indicates that streaming music only accounts for 16% of the time consumers listen to music, suggesting streaming and cloud services need to demonstrate more value to convert listeners to paid subscribers or to benefit from advertising.

Click here for more information about these reports.

New Media Measure™ is Interpret LLC's proprietary, quarterly survey of media behaviors, attitudes and product consumption. Designed to keep pace with the evolving media landscape, New Media Measure™ supplies the means to better measure and keep track of fast-changing consumer behaviors. New Media Measure™ surveys 9,000 consumers aged 12-65, representative of the U.S. population and weighted to U.S. Census. Data collected includes: demographics, psychographics, brand consumption, traditional media consumption, online and social networking, mobile phone, video gaming, and digital entertainment. Data is available via Interface, a web-accessible, interactive analysis tool, through Intrend, quarterly trend reports, and through Interpretations, monthly whitepapers written by Interpret analysts.

About Interpret LLC

Interpret is the leading cross-media market research firm. The company applies proprietary, cutting-edge methodologies and extensive category knowledge to help clients plan, test, and measure business strategies in the fast-evolving media landscape. Interpret's unique combination of syndicated measurement products and custom market research services provides a common language across media for the key stakeholders of the digital age. www.interpretllc.com.

SOURCE Interpret LLC



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