CHARLOTTE, N.C., Sept. 8, 2016 /PRNewswire/ -- OwnAmerica, a pioneer in bringing technology and services to the institutional Single-Family Rental (SFR) market, announced today it is now providing an online service for institutional and retail investors to estimate the value of performing, tenanted rental houses and analyze their asset quality.
The new, free service, called Portfolio Visualizer provides investors institutional-level data and analysis including automated property valuations, rental data, yield and ROI calculations, wealth projections and portfolio mapping. The OwnAmerica service also provides localized, portfolio-specific market information including population trends, migration patterns and employment statistics. To use the service, investors simply need to upload addresses of performing SFR properties to the Portfolio Visualizer.
The new service also offers unique listings for sale of performing, occupied rental homes in markets nationwide. Investors can locate performing rental properties enabling them to invest without the costs associated with rehabbing empty houses and losing rental income while finding qualified tenants. The listings are generally not available through MLS systems allowing investors to work directly with other professional investors. Keeping the listings off of the MLS also keeps tenants from learning of potential sales and affecting a properties' performance. The new site can be found at OwnAmerica.com.
"There are 16 million single family rental homes in the US sheltering 12.5% of the households. This is a massive asset class," said Greg Rand, CEO and Founder of OwnAmerica "But the owners of these rental homes have been forgotten by the industries that would serve them. The residential brokerage companies are focused exclusively on home buyers and sellers, not investors. It's the same with the big real estate web portals."
Rand added, "As an example, when a rental property owner wants to sell his portfolio, the local real estate agents usually recommend vacating the homes and marketing them to home buyers. So a cash flowing investment property is vacated. The owner loses income, and the tenants have to find a new place to live. No one wins."
"This is part of a movement to create a market for investor-to-investor sales of rental homes, so buyer and seller have an economic gain, while tenants have the stability of being able to remain after the property sells," he said. "Tens of thousands of renters are given notice every month that they have to vacate their house because the owner wants to sell. That makes no sense."
The company is launching a campaign on September 10 which includes a national marketing and sales push to reach SFR owners and answer the question, "What is my portfolio worth?"
Founded in 2010, OwnAmerica has been part of the effort to institutionalize Single Family Rental, America's largest asset class. The company created tools and online markets for institutions to buy and sell performing SFR properties and has trained and certified more than 4,000 real estate agents to service SFR clients. Now those tools, technologies and professional services are being offered to investors at every level. OwnAmerica.com now offers free portfolio analysis to SFR owners and a private marketplace to buy and sell rental homes.
CozComm Public Relations
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