Oxyfresh Takes Vet Loved Cat Dental Care Nationwide with PetSmart Launch

Cats are having a major moment and Oxyfresh brings simple, brush-free dental care to PetSmart aisles coast-to-coast

COEUR D'ALENE, Idaho, Oct. 26, 2026 /PRNewswire/ -- More cats. More cat parents. And now, a whole lot more access to easier dental care. Oxyfresh announced the nationwide launch of its Innovative Cat Dental Water Additive in the cat dental aisle of every PetSmart store across the U.S., bringing its brush-free dental solution to one of the nation's leading pet retailers.

The timing couldn't be better. According to the American Pet Products Association, cat parents grew by 23% in 2024 and another 5% in 2025, reaching 53 million U.S. households. But while America's love for cats keeps growing, one thing hasn't changed: keeping their teeth clean is no easy task. Studies suggest that up to 70% of cats over age three have some form of dental disease.

Oxyfresh set out to make that daily routine easier with a simple solution that works with cats' habits, not against them. No brushing battles. No complicated routines. Just an easy way to help care for their teeth and breath every day.

"Seeing Oxyfresh on the shelf in every PetSmart store nationwide is a huge moment for us," said Melissa Gulbranson, President of Oxyfresh. "We've spent decades building products around a really simple belief: pet care shouldn't be harder than it needs to be. We believe in doing things differently, solving real problems and making life better for pets and the people who love them. Having a partner like PetSmart help us bring that mission to more cat parents is something we're incredibly proud of."

Picky Pet Approved. Because It Tastes Just Like ... Water.

Oxyfresh Premium Cat Dental Water Additive makes daily dental care as simple as filling the water bowl. Its tasteless, odorless formula helps support healthier teeth and fresher breath without disrupting a cat's daily routine.

Fresher Breath, Cleaner Teeth ... No Brush. No Battle. Helps solve the stinkiest breath and fight plaque and tartar buildup while supporting healthy gums, no toothbrush required.

Picky Cat Approved. No weird flavors or smells. It tastes just like ... water.

Just Add & Go. Add to their drinking water daily for an effortless dental care routine.

From Trusted Favorite to Nationwide Cat Aisles

With decades of dental care expertise and more than 40k customer reviews for its bestselling Innovative Pet Dental Water Additive, Oxyfresh has built a loyal following by making every day oral care refreshingly simple.

Now, that same approach is getting prime placement in the cat aisle at PetSmart, one of North America's largest pet specialty retailers. With nearly 1,700 stores across North America, PetSmart gives Oxyfresh the opportunity to reach cat parents where they're already shopping for their pets' everyday needs.

Oxyfresh Must-Have Cat Dental Water Additive is available now in the cat dental aisle at every PetSmart store nationwide and online at PetSmart.com.

About Oxyfresh

At Oxyfresh, we believe every pet deserves a longer, healthier life, every pet parent deserves solutions they can trust, and every team member deserves the pride that comes from creating meaningful impact. That's why we're on a mission to inspire a better life for every pet, bring joy to their hoomans, and have fun achieving big things along the way.

For more than 30 years, we've been creating Damn Good Pet Care by combining the best of proven science and thoughtfully selected natural ingredients to develop safe, effective solutions that fit effortlessly into everyday life. From award-winning dental care to innovative wellness products, everything we create is designed to help pets thrive and make life a little easier, and happier, for the people who love them.

We're also not your typical pet care company. We believe pet care should have personality. That's why our brand is fun, relatable, and always in it with pet parents through every tail wag, muddy paw print, sloppy kiss, and goofy antic. Because caring for pets isn't just what we do, it's who we are.

Featured by Newsweek, HuffPost, BuzzFeed, Apple+, Forbes, Modern Dog, and Modern Cat, Oxyfresh is building the future of pet care... one tail wag, belly rub, and healthier home at a time.

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SOURCE Oxyfresh