Oxygen And Beamly Partner To Create Richest Gaming And Social Experience To Date For Bad Girls Club Season 12

Comes on the Heels of Oxygen's Rollout of Beamly TV Rooms for All Original Programming Across Oxygen.com; Move Extends Beamly Syndication Success

May 20, 2014, 08:00 ET from Beamly

NEW YORK, May 20, 2014 /PRNewswire/ -- Beamly, (formerly zeebox) the content and social network for TV, today launched a fun new way for fans of Oxygen's Bad Girls Club (BGC) to indulge. As part of an initiative to expand multiplatform experiences across all Oxygen Media's original programming, Beamly has released a gamified bracket, which is syndicated on Oxygen.com, Oxygen Now, and on Beamly.com where cans can vote on the "Ultimate Bad Girl Moments."

"We're always looking at new and innovative ways to super-serve our highly social and interactive audiences," said Lisa Hsia, EVP of Digital for Oxygen Media at NBCUniversal. "Letting our fans be able to vote on their favorite 'Bad Girls Club' moments in a way that is accessible through all of our platforms – Oxygen Now and the newly revamped Oxygen.com – as well as Beamly.com makes it fun and easy for fans and an attractive, seamless model for the network."

The bracket will run over the course of 20 weeks, with fans watching GiFs and weighing in on which Bad Girl dominates across categories like "Life of The Party" and "Devious Divas." The winning Bad Girl per match up then moves on to the next round all the way to the final round that is set to align with the season finale of the show.

Also launching in the BGC TV Room will be Beamly's first video recap series. 'BCaps' on Beamly" which will feature a two-minute show recap each week hosted by Dave Quinn (@NineDaves), the new editor-in-chief at Beamly and former Entertainment Weekly commentator.

"Beamly's syndicated, interactive and social offerings give fans more to do in more places. All of these experiences work together to keep the excitement and activity going 24/7 – as our tagline says, 'The Show Never Stops,'" said Jen Kavanagh, SVP of Marketing & Partnerships at Beamly.

Beamly is also teaming up with AfterBuzz TV, the online broadcast network started by 'Chasing Maria Menunous' star Maria Menunous along with her partner and co-star, filmmaker Keven Undergaro. The host of the wildly popular Bad Girls Club after show, DJ Jesse Janedy, will be engaging with BGC fans and posting episodes weekly in the official Beamly Bad Girls Club TV Room all season.  Fans will also be able to follow him through the app or on Beamly.com.

Beamly is available free in the Windows Store, Google Play, Apple Store and at http://beamly.com.

About Oxygen Media
Oxygen Media is a multiplatform entertainment brand that delivers relevant and engaging content to modern, young women.  Available in 80 million homes, Oxygen Media is a program service of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.  For more information visit www.oxygen.com and follow us on Twitter at www.twitter.com/OxygenPR.

About Beamly
Beamly (originally zeebox) is the world's leading content and social network for TV. Beamly was founded in 2011 by former iPlayer CTO Anthony Rose and EMI executive Ernesto Schmitt.  The company is based in London, New York and Sydney. For more information, please visit http://beamly.com.

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