OYO Fitness Achieves Record Sales on Kickstarter
Sum of $659,000 Is Second Highest for a Fitness Product in Kickstarter History
KANSAS CITY, Mo., March 7, 2017 /PRNewswire/ -- In just six weeks OYO Fitness, makers of the DoubleFlex Black portable gym, received over $659,000 in pre-orders from 4,200 backers on the crowdfunding site Kickstarter. That sum makes the product the second highest-funded exercise product to ever be offered on the site, and gives the DoubleFlex Black the lofty distinction of being among the top 1 percent of all products crowdfunded on Kickstarter.
"Our OYO team believed we had developed a ground-breaking fitness product, however we were just blown away with the response from the marketplace," remarked Paul Francis, founder, inventor and CEO. "U.S. and international distributors are now working with OYO to get the DoubleFlex gym into everyone's hands."
The DoubleFlex Black total portable body gym weighs only 2 lbs., yet produces up to 25 lbs. of smooth linear resistance that feels like free-weights. The resistance is created by patented SpiraFlex technology used to keep NASA astronauts in shape in space.
The DoubleFlex is the only exercise device that applies resistance to both sides of muscle groups in one motion, building a balanced body in half the time. Combining strength with movement, without weight or momentum, this portable gym is the new way to get fit anywhere, anytime.
The DoubleFlex Black is the second generation of the original DoubleFlex, featuring more resistance, additional cable extension, and also folds up to fit in a back pocket or carry bag.
"NASA was trying to find a countermeasure to keep their astronauts from losing bone and muscle mass in zero gravity." Francis explained, "A NASA study showed my SpiraFlex technology increased lean muscle as much as free-weights, so my team was selected to develop the first 'mission critical' strength training equipment to keep astronauts fit and build muscle in zero gravity on the International Space Station."
"Floating in space is similar to leading a sedentary lifestyle on earth. The body begins to atrophy unless resistance training is a two to three times a week habit," says Nick Bolton, the Director of Fitness at OYO.
Francis is an accomplished fitness inventor who has also licensed SpiraFlex to Nautilus, Inc. to power what many people consider the best home gym yet, the Bowflex® Revolution®.
SOURCE Oyo Fitness
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