PA Liquor Control Board to Launch Five New Chairman's Selection Wines at 2010 Rittenhouse Row Festival

HARRISBURG, Pa., April 30 /PRNewswire-USNewswire/ -- The Pennsylvania Liquor Control Board is pleased to join the Rittenhouse Row Festival again in 2010, and will celebrate the event with the launch of five new Chairman's Selection wines, Board Chairman Patrick J. "PJ" Stapleton announced today.  

The festival, an annual celebration of food, fashion and culture in Philadelphia's historic Rittenhouse Square, opens at noon on May 1. The PLCB will again host a Wine & Spirits store and tasting area, where visitors aged 21 and older can enjoy complimentary samples of 25 Chairman Selection wines from noon to 5 p.m., along with five new selections being launched at the festival and available for tasting from noon to 3 p.m.  

"We're delighted to showcase some of the best new wines which will soon be available throughout Pennsylvania," Stapleton said. "With more than 60,000 people expected to attend this year's festival, it will be an exciting day for discovering unique foods and great wines."

PLCB representatives will be available to discuss the selections and answer questions. The first 500 customers purchasing from the PLCB on-site store will receive a complimentary wine tote. Attendees are reminded to bring ID for age verification.

More than 200 center city businesses are members of Rittenhouse Row, a not-for-profit organization that promotes the area from Broad to 22nd Streets, between Market and Pine. Some 60 restaurants that are licensed by the Liquor Control Board are part of this group, and many will offer their own menu items to sample during the festival. Live music, fashion shows and children's activities will also be part of the afternoon event.  

Created in 1933, the Pennsylvania Liquor Control Board regulates the commonwealth's beverage alcohol industry and offers a comprehensive alcohol-education program to promote the responsible use of alcohol, operates 618 Wine & Spirits stores and generates revenue for the commonwealth, with more than $1.8 billion in sales for fiscal year 2008-09.

Media contact: Stacey Witalec, 717-783-8864  

SOURCE Pennsylvania Liquor Control Board