PACERS SPORTS & ENTERTAINMENT SELECTS ANC FOR DIGITAL SIGNAGE AT NOBLESVILLE BOOM'S NEW HOME, THE ARENA AT INNOVATION MILE

New arena, new team name, same trusted partner: ANC brings professional-grade LG digital displays, LiveSync operating system, and a center-hung scoreboard to the G League team's new state-of-the-art facility.

PURCHASE, N.Y., Aug. 27, 2025 /PRNewswire/ -- Pacers Sports & Entertainment (PS&E) and ANC, a leader in AV technology design and integration, announced today a partnership to deliver a full suite of professional-grade LED digital signage solutions - including a striking center-hung scoreboard - for The Arena at Innovation Mile, the new home of the rebranded NBA G League franchise, the Noblesville Boom (formerly the Indiana Mad Ants).

The partnership builds upon a trusted relationship between ANC and PS&E, who previously teamed up to bring best-in-class venue signage to Gainbridge Fieldhouse, home of the Indiana Pacers and Indiana Fever. As the Boom enter a bold new era—complete with a new identity that nods to the iconic, "Boom, Baby!" phrase made famous 50 years ago by legendary Pacers coach and commentator Bobby "Slick" Leonard - PS&E is once again turning to ANC's decades of expertise to ensure that the fan experience in Noblesville is immersive, dynamic, and technologically elite. The installation will feature LG displays, reinforcing ANC's commitment to delivering best-in-class visual solutions to all its partnerships.

The centerpiece of the in-bowl experience is the new 6mm resolution LED Center Hung scoreboard. The new scoreboard features both a main display and a bottom ring, presenting a unique seamless curved design. This allows dynamic content to wrap around the entire scoreboard, creating limitless configurations on a continuous screen. The scoreboard displays crystal-clear 360° content, utilizing its 2.3 million total pixels to ensure every angle delivers a dynamic view.

The arena will deliver high-impact digital display activations throughout other areas of the venue's concourses and entrances, including a 2.5mm LG DVLED entryway display greetings fans immediately as soon as they enter the main foyer, followed by a uniquely designed expansive 2,178 square foot 6mm LED wall compromised of thirteen individual sections of LED that can be utilized as individual displays or as one continuous content canvas. ANC also installed an 8mm LG DVLED corner marquee and pylon display to the arena's exterior for added impact beyond the building.

"Our priority, whether it is a regular season game, postseason championship, or the WNBA All-Star game, is to bring more unforgettable, world-class basketball moments to fans. This marks the beginning of an exciting new era for our G League team, the Noblesville Boom," said Todd Taylor, president of business operations for PS&E. "We've trusted ANC for years at Gainbridge Fieldhouse—not just for their display technology expertise, but for their full-spectrum support. Expanding the partnership to Noblesville ensures we will deliver a seamless, immersive gameday experience for our fans in this new arena as well."

"It's very gratifying when a long-time trusted partner like PS&E demonstrates their commitment by awarding us an important new development project such as this," said Jerry Cifarelli, Jr, CEO of ANC. "We're excited to help provide the players and fans of this newly rebranded franchise with a first-class in-arena experience."

Like many ANC partners, ANC is providing its pioneering LiveSync operating system to unify and control all digital technology throughout the venue. ANC's Venue Solutions team will also provide the team with a turnkey service package, including on-site technicians to service the venue's digital media displays, comprehensive game-day support, and ongoing maintenance for the entire venue display network.

About Pacers Sports & Entertainment
Pacers Sports & Entertainment is the corporate identity exemplified by the Indiana Pacers, Indiana Fever, Noblesville Boom, Pacers Foundation, Inc., and Gainbridge Fieldhouse. Its team of inspired and dedicated employees promises to deliver quality entertainment and unparalleled service.

About ANC
ANC, a C/10 Media company, fosters lasting partnerships with premier brands and organizations, ensuring long-term business growth. For more than 25 years, ANC has transformed a wide range of commercial spaces, from best-in-class sports and entertainment venues to iconic transportation hubs and retail destinations, into immersive and unforgettable digital media experiences. As the industry's most trusted single-source solutions provider, ANC's diversified suite of services delivers the ideal blend of innovative audiovisual technologies, deep technical integration expertise, breakthrough software, strategic multimedia marketing and advertising platforms, and flawless operational execution and support. ANC's iconic partners include the San Francisco 49ers, Home to the Giants and Jets MetLife Stadium, Washington Commanders, Westfield World Trade Center, Philadelphia's Wells Fargo Center, Fenway Sports Group, Joe Gibbs Racing, the Gainbridge Fieldhouse in Indianapolis, American Airlines Center in Dallas, Cleveland's Rocket Arena, and college sports venues across the United States. To learn more, visit www.anc.com.

SOURCE ANC