Pacific Union Wins Prestigious Award for Custom Technology Tool

Apr 11, 2014, 13:00 ET from Pacific Union

SAN FRANCISCO, April 11, 2014 /PRNewswire/ -- Pacific Union has earned a prestigious accolade for its custom-built digital tool that lets real estate professionals give stunning client presentations with the click of a button.

The Web Marketing Association award for Best Real Estate Interactive Application honors Pacific Union's latest forward-thinking initiative: a unique digital listing presentation launched at the end of 2013 that's the only client engagement tool in the industry to publish in three mediums, mobile, Web, and print, with one command.

"The development and implementation of our digital-listing technology is most representative of our core values of teamwork, trust, and innovation," said Mark A. McLaughlin, CEO of the leading San Francisco Bay Area luxury real estate brokerage. "Our team of real estate professionals and their clients deserve an innovative marketing platform. As a leader in our industry, Pacific Union will continue to push the envelope with new client engagement tools."

Pacific Union developed the application with the help of San Francisco-based digital consultancy firm SolutionSet, a division of Epsilon. The tool enables real estate professionals to present clients with comparative market analysis in three different forms: via a proprietary and fully interactive iPad app, on a secure website, or as a high-quality printed presentation.

"Great attention was paid to the user experience, both in terms of enabling agents to easily create presentations and in terms of producing beautifully designed presentations that provide an engaging experience for clients in any context," the Web Marketing Association said in an announcement of the award.

"Perhaps more importantly, being able to show presentations on iPads is already helping to differentiate Pacific Union and to underscore its position as a modern, innovative brand," the association said.

In addition to winning the recent award, the pioneering software has received rave reviews from real estate professionals and agencies alike.

"(It) enables a Pacific Union agent to create a visually stunning, data-rich presentation that can be presented via a native iPad app, sent to a client or prospect as a website, or delivered in print format," real estate marketing agency 1000watt said on its blog.

"Think about that: native, Web, print – all connected seamlessly in a beautiful app tuned to the Pacific Union brand," 1000watt continued, adding, "But most importantly, the (software) is a technology play by a brokerage not content to have its imagination or strategy constrained by others."

About Pacific Union

Pacific Union is the San Francisco Bay Area's premier luxury real estate brand operating in eight regions and enjoying a relationship with Christie's International Real Estate.

Pacific Union offers a full range of personal and commercial real-estate services, including buying, selling, and relocation. The locally owned company prides itself on an entrepreneurial mindset and unwavering commitment to exceptional service.

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SOURCE Pacific Union