PACSUN AND SELENA GOMEZ'S RARE IMPACT FUND LAUNCH NEW RARE DNM EDIT COLLECTION FOR SPRING '25

The second iteration of the collection drops today

LOS ANGELES, Feb. 27, 2025 /PRNewswire/ -- Pacsun is thrilled to announce the continuation of its partnership with Selena Gomez's Rare Impact Fund with the launch of the Spring '25 RARE DNM Edit collections for both men and women. Dropping today, the second iteration of the collaboration brings fresh silhouettes, fun embellishments, and an ongoing commitment to giving back.

10% of sales from each purchase of the collection will go directly to the Rare Impact Fund, which is dedicated to expanding access to mental health services and education for young people. Since the first RARE DNM Edit collection debuted in October 2024, the initiative has already raised over $70K in support of youth mental health.

The latest Spring '25 RARE DNM Edit collection features reissued best-selling denim alongside new styles and a few warm weather additions like mini skirts and shorts. A few highlights include a low-rise bootcut jean, a high-waisted festival short, and a splash of coquette-inspired pearl embellishments across denim staples.

For men, this drop introduces denim-on-denim looks, including an all-over, customized RARE DNM jacquard print. The collection also embraces Y2K nostalgia with a denim chain mixed with pearls for a little flair.

Available exclusively at Pacsun, the collection will be carried in 50 stores across the United States and online at Pacsun.com, with prices ranging from $68 to $100.

The Rare Impact Fund was started by Selena Gomez as part of her commitment to addressing mental health and self-acceptance. The Rare Impact Fund is mobilizing $100 million for nonprofit organizations increasing access to youth mental health services and education globally. Pacsun is proud to continue this meaningful partnership, reinforcing the brand's commitment to advocating for and protecting young people and their needs.

Imagery can be accessed HERE. 

ABOUT PACSUN
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook and YouTube.

About Rare Impact Fund
The Rare Impact Fund is mobilizing $100 million for organizations increasing access to youth mental health services and education globally. The Rare Impact Fund is a fiscally sponsored project of the Hopewell Fund, a 501(c)(3) public charity. For more information, please visit rareimpactfund.org.

SOURCE Pacsun