PACSUN BRINGS PERSONAL STYLE HOME FOR THE HOLIDAYS, CELEBRATING THE CONNECTIONS SHAPING YOUTH FASHION

Inspired by Youth Report Findings, Pacsun Unveils Hundreds of New Styles, Exclusive Collaborations, and Curated Gifting

ANAHEIM, Calif., Nov. 2, 2026 /PRNewswire/ -- Back to the people who matter, the places that feel familiar, and the moments you look forward to all year. Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is capturing that feeling with "Home for the Holidays," a new campaign and collection celebrating the personal connections at the heart of young consumers' self-expression. With hundreds of new styles made for every plan on the calendar, including trips home, gift exchanges, festive gatherings, and cozy nights in, Pacsun is offering signature denim, exclusive collaborations, and curated gifting for Gen Z and Gen Alpha.

The campaign reflects findings from the 2026 Pacsun Youth Report, conducted in partnership with GlobalData, which surveyed 6,126 young Americans ages 11 to 24 on identity, style, discovery, social media, finances, and mental health. Among its findings, friends (34%) and family (27%) rank as young people's most trusted sources for fashion and style advice. As loved ones reunite for the holidays, the findings take on new relevance, reinforcing the influence of familiar faces and shared experiences on young consumers' self-expression.

That sense of familiarity and togetherness carries through the creative direction of "Home for the Holidays." The campaign follows a group of friends returning home for the season, capturing the anticipation of the journey and the excitement of being together again. Cars packed with presents and vintage suitcases, tables dressed in candlelight and evergreen, and gifts wrapped in red ribbon create a nostalgic backdrop for Pacsun's latest collection. Rich cranberry, forest green, and metallic accents complete the festive setting.

"The best part of the holidays is coming back to the people who know you best, and personal style is such a big part of those connections," said Richard Cox, Chief Merchandising Officer at Pacsun. "Our latest Youth Report reminds us that even in a world of endless trends and inspiration, the people closest to us still have the greatest influence. 'Home for the Holidays' brings that insight to life through a collection designed for every moment of the season, from relaxed denim for the journey home to statement pieces for making new memories."

From laid-back layers to standout holiday looks, Pacsun's new collection balances everyday comfort with festive dressing. According to the Youth Report, 64% of young shoppers are buying more casual and comfortable clothing than the previous year, while 37% are also purchasing dressier, going-out styles. In line with those preferences, Pacsun's signature denim leads the assortment in relaxed and baggy fits, paired with striped knits, cozy cardigans, and matching fleece sets ideal for travel days and casual get-togethers. For nights out and festive celebrations, elevated layers and statement pieces offer a more dressed-up take on the season, while footwear from adidas Originals, New Balance, PUMA, and Timberland completes the lineup.

Pacsun is also making holiday shopping a little easier with its "Gift the Vibe" guide, featuring curated picks organized by recipient and price point. From the trendsetting best friend to the sibling with a signature look, shoppers can discover something as personal as the people receiving it. Exclusive collaborations, including Fear of God ESSENTIALS and Formula 1, add even more must-have styles to holiday wish lists. The celebrations continue on November 12 with "Pac Friday," featuring special promotions across categories and kicking off a season of holiday savings, with even more exciting deals to come for Black Friday and Cyber Monday.

The "Home for the Holidays" collection is available to shop at Pacsun stores nationwide and online. Shoppers can also take advantage of convenient options, including same-day pickup, eligible free shipping, and easy returns.

About Pacsun
Pacsun is a purpose-driven, leading specialty retailer offering a cross section of emerging brands and trending fashion through the lens of youth culture. Delivering the latest contemporary, streetwear, and activewear, Pacsun partners with the best brands at the intersection of fashion, music, art, and sport to offer curated collections, rare and exclusive products, and creative collaborations on every level to inspire the next generation. Founded in 1980 in Newport Beach, CA, Pacsun is now co-created in Los Angeles. Follow @pacsun on TikTok, Instagram, X, Facebook, and YouTube.

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SOURCE Pacsun